Commercial Strategy Manager – Middle East & India

Advocate Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is on the lookout for a Commercial Strategy Manager to spearhead innovative Route-to-Consumer strategies across the Middle East and India. This pivotal role involves managing distributors, executing strategic initiatives, and enhancing sales effectiveness to drive market growth. Join a world-class spirits organisation and contribute to shaping a dynamic regional growth strategy while collaborating with valued partners. If you have a passion for the spirits industry and a knack for commercial success, this opportunity is perfect for you.

Qualifications

• Proven experience in distributor management or commercial strategy.
• Strong commercial acumen and sales effectiveness track record.

Responsibilities

• Lead distributor selection and performance management.
• Deploy RTC frameworks tailored to local markets.
• Optimise sales team efficiency with best practices.

Skills

Distributor Management

Commercial Strategy

Sales Effectiveness

Stakeholder Management

Negotiation Skills

Job description

Commercial Strategy Manager – Middle East & India

Location: Dubai

Package: 42,000 AED per month + housing allowance + bonus + benefits

About the Role:

A leading global spirits organisation is seeking a Commercial Strategy Manager to drive the development and implementation of best-in-class Route-to-Consumer (RTC) strategies across the Middle East and India. This role is pivotal in ensuring the effective management, optimisation, and performance of our distributor network, supporting market growth and brand expansion.

Key Responsibilities:

• Distributor Management: Lead the selection, development, and performance management of distributors across the region, ensuring alignment with commercial objectives and market potential.
• Strategic Execution: Deploy global RTC frameworks, adapting them to local market conditions to maximise brand presence and commercial impact.
• Sales Force Effectiveness: Optimise distributor and internal sales team efficiency by embedding best practices, tools, and performance metrics.
• Governance & Performance Tracking: Conduct market maturity assessments, establish KPIs, and ensure consistency of execution across all markets.
• Commercial Leadership: Act as a trusted advisor to distributor partners, fostering collaboration and driving mutual business growth.

About You:

• Proven experience in distributor management, commercial strategy, or route-to-market roles within the premium spirits, FMCG, or luxury goods industry.
• Strong commercial acumen with a track record of driving sales effectiveness and market expansion.
• Ability to navigate diverse cultural and business landscapes across the Middle East and India.
• Exceptional stakeholder management, negotiation, and leadership skills.
• Willingness to travel extensively within the region.

Why Join?

This is an exciting opportunity to join a world-class spirits organisation with a portfolio of premium brands. You will play a crucial role in shaping and executing our regional growth strategy, working alongside dynamic teams and valued distribution partners.

How to Apply:

If you have the expertise and passion to drive commercial success in the spirits industry, we’d love to hear from you. Apply now and be part of our journey to elevate the brand experience across the Middle East and India.