Commercial Senior Manager

Zayed Sports City; Abu Dhabi; On-site; AED 250,000 - 350,000; Full time

Job summary

A leading sports venue management organization seeks a Commercial Senior Manager to drive revenue growth through strategic commercialization initiatives. The ideal candidate will possess a strong background in sales and business development, particularly in event and entertainment sectors, demonstrating a knack for data-driven decision-making and stakeholder engagement skills crucial for enhancing profitability across multi-sport venues.

Qualifications

• At least 7 years’ experience in commercial and marketing, focusing on events and entertainment.
• Strategic thinker, proficient in data analysis.
• Ability to manage multiple projects and stakeholders effectively.

Responsibilities

• Develop and implement a comprehensive commercial strategy to maximize revenue.
• Identify new revenue opportunities and manage high-value sponsorship deals.
• Collaborate with event organizers to maximize revenue from hosted events.

Skills

Data-driven mindset

Strong analytical skills

Communication

Project management

Education

Bachelor’s degree in relevant field

Tools

Microsoft Office

Job description

Job Overview:

The Commercial Senior Manager is responsible for driving revenue growth by leading the commercialisation and sales efforts across the multi-sports venues. This role will develop and implement strategic commercial initiatives to maximise market penetration, customer acquisition, and profitability.

This role requires a dynamic leader with a strong track record in sales, revenue generation, and business development within the sports, entertainment, or venue management industries.

Job Responsibilities:

Commercial Strategy & Revenue Growth

• Develop and implement a comprehensive commercial strategy to maximise revenue across all venues, including ticketing, memberships, sponsorships, hospitality, and retail.
• Identify and execute new revenue streams such as corporate partnerships, licensing, premium experiences, and digital engagement opportunities.
• Drive B2B, B2G, and B2C sales initiatives, leveraging market trends and competitive insights to enhance profitability.
• Work closely with operations, events, and marketing teams to ensure commercial initiatives align with venue capabilities and audience demand.

Sponsorships & Corporate Partnerships

• Develop and manage high-value sponsorship deals and brand partnerships, ensuring alignment with the venue’s brand and objectives.
• Build long-term relationships with corporate sponsors, government entities, and strategic partners to enhance revenue opportunities.
• Oversee the negotiation and activation of sponsorship agreements, ensuring contractual deliverables and ROI for partners.
• Leverage the venue’s visibility and audience engagement to create compelling commercial packages for potential sponsors.

Event Commercialisation

• Collaborate with event organisers, promoters, and governing bodies to maximise revenue from hosted sports events, concerts, and exhibitions.
• Oversee the development of premium hospitality experiences, VIP offerings, and corporate suites to drive high-value client engagement.
• Work closely with food & beverage, retail, and venue management teams to enhance customer experience and drive incremental revenue.

Budgeting, Analytics & Performance Management

• Develop and manage the commercial budget, ensuring cost-effective strategies that maximise profitability.
• Monitor key performance indicators (KPIs) such as ticket sales, sponsorship ROI, customer engagement metrics, and financial performance.

Revenue Optimisation & Data-Driven Decision-Making

• Develop pricing strategies that maximise profitability while maintaining market competitiveness.
• Continuously analyse sales performance, customer behaviour, and pricing elasticity to refine commercial strategies.

Business Development & Product Oversight

• Oversee the development and enhancement of commercial products and service offerings, ensuring alignment with market trends, customer needs, and strategic objectives.
• Identify and pursue new business opportunities to expand market reach and revenue streams.
• Negotiate commercial agreements to enhance product distribution and sales channels.

Other Task

• Sales & Account Management
• Stakeholder Engagement & Cross-Functional Collaboration
• Risk & Compliance Management

Qualification:

• Bachelor’s degree in relevant field
• At least 7 years’ experience in commercial and marketing, with a focus on events and entertainment companies/clients.
• Strategic thinker with a data-driven mindset.
• Proficient in Microsoft Office.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

UAE Nationals with relevant experience and qualifications are encouraged to apply.