Commercial Manager, Milk Based Beverages and Starbucks RTD, Arla - MENA Dubai

Arla Foods Deutschland GmbH; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Arla Foods is seeking a Regional Commercial Manager for Milk Based Beverages in MENA, based in Dubai. The role involves executing marketing and sales strategies for the Starbucks RTD brand, managing budgets, and driving business momentum across key markets. Ideal candidates will have extensive sales and marketing experience within a global beverage organization, strong communication skills, and a passion for sustainability.

Qualifications

• 3-5 years of experience in a global beverage organization.
• Hands-on sales experience in trade marketing or marketing roles.
• Proficiency in written and spoken English; Arabic is an advantage.

Responsibilities

• Plan and execute strategies for Starbucks RTD business.
• Deliver results according to MBB MENA ambitions.
• Drive annual budget plans and manage P&L responsibilities.

Skills

Sales

Marketing

Relationship Building

Communication

Job description

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Commercial Manager, Milk Based Beverages and Starbucks RTD, Arla - MENA Dubai

Location:

Dubai, AE

Are you a gifted marketing and sales professional who can set the direction and execute within Milk Based Beverages in MENA? Then you could be the person we are looking for as the Regional Commercial Manager – MENA.

You will join a dedicated group of sales and marketing professionals who create the basis for our brands and partner brands. Working within a matrix organization of Milk Based Beverages/Starbucks in Denmark and the Dubai Middle East North Africa Regional Office, we drive the daily business, build strong brands and bring innovations to the marketplace.

The position reports daily to the Head of MBB MENA in Dubai but will be part of the Global Starbucks business unit in Arla Foods and have a direct line to the MBB Commercial Director International.

Plan and execute the strategy for the world’s most famous Iced Coffee Brand

As Regional Commercial Manager, you will be operationally responsible for Starbucks RTD (ready-to-drink) business establishment and execution. Your immediate KPI will be delivering results according to the MBB MENA ambitions; additionally, you will focus on future development. Your responsibilities include commercial strategies, campaign concepts, budget management, customer insights, local strategy proposals, and reporting.

Your main objectives will be to re-ignite the SBUX brand in MENA while establishing and executing marketing and sales plans based on local category insights into SBUX consumers, shoppers, customers, and channels. You will drive annual budget plans and have indirect P&L responsibility for your area, driving business momentum across key markets in the region.

Extensive Sales and Marketing capabilities

You possess detailed knowledge of the marketing process and have hands-on sales experience in roles such as sales, trade marketing, or marketing. You have at least 3-5 years of experience with a global beverage organization. Your skillset includes a wide range of standard and modern tools for operating in a sales and marketing matrix setup. You have honed your business skills as a Key Account Manager, Category Manager, or Marketing Manager in a beverage company.

This experience enables you to bring products to market and drive well-known consumer brands like Starbucks Iced Coffee to further success. You excel in relationship-building and thrive as an initiator and strategist behind marketing and sales activities. You have an open, positive mindset, strong communication skills, and proficiency in written and spoken English. Arabic language skills are an advantage.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to high-quality products, sustainability, and innovation. We are passionate about people and our planet, aiming to make healthy dairy nutrition and good food habits accessible to all. Join Arla Foods and be part of a cooperative dedicated to making a positive impact on the planet and leading the dairy industry toward sustainability.

We value diversity and collaboration, creating a workplace where everyone feels valued and empowered to bring their authentic selves. Our success is driven by this inclusive culture, propelling us to new heights in the dairy industry.