Commercial Director Marketing - Procurement

Connecting Minds; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading property developer in Dubai is seeking a dynamic Director of Marketing to oversee the entire marketing function within the General Procurement Department. The ideal candidate will have a strong background in strategic marketing, campaign management, and vendor relationships, with at least 15 years of experience, including leadership roles in the real estate sector. This position requires creativity, collaboration with C-level executives, and a focus on delivering measurable ROI through innovative marketing strategies.

Qualifications

• Minimum 15 years of experience in Procurement for Marketing.
• At least 5 years in a leadership role within the real estate sector.
• Fluency in English; proficiency in Arabic is a plus.

Responsibilities

• Implement comprehensive marketing strategies to enhance brand visibility and lead generation.
• Plan and manage impactful events such as project launches and exhibitions.
• Negotiate and execute mass media campaigns across various channels.

Skills

Strategic Marketing

Campaign Management

Event Coordination

Vendor Management

Cross-Functional Collaboration

Education

Bachelor’s degree in Marketing

Master’s degree preferred

Job description

We are looking for a dynamic and forward-thinking Director of Marketing to oversee the entire marketing function within the General Procurement Department of a leading Property Developer.

The ideal candidate will have extensive experience in strategic planning and execution across various channels, including ATL, BTL, digital, and large-scale events such as project launches, agent meetings, exhibitions, and brand activations. This leadership role requires a deep industry understanding, creativity, strong cross-functional collaboration, and a focus on delivering marketing strategies that drive measurable ROI and align with business goals.

KEY ACCOUNTABILITIES:

1. Strategic Contribution
   • Implement comprehensive marketing strategies proposed by the department to enhance brand visibility, lead generation, and customer engagement.
   • Collaborate with C-level leadership to translate business goals into marketing and procurement initiatives.
   • Lead market intelligence and competitor benchmarking to inform go-to-market strategies.
2. Above The Line (ATL) Marketing
   • Negotiate and execute mass media campaigns across TV, radio, print, and OOH advertising.
   • Oversee media buying, agency coordination, and budget management for high-reach campaigns.
   • Maintain consistent brand messaging across all ATL channels.
3. Below The Line (BTL) Marketing
   • Lead BTL activations through brochures, direct marketing, mall activations, kiosks, etc.
   • Implement targeted campaigns aligned with micro-market strategies and product positioning.
4. Events & Experiential Marketing
   • Plan and manage impactful events such as project launches, agent and channel partner meetings, customer engagement events, exhibitions, and trade shows.
   • Oversee end-to-end planning, vendor procurement, branding, and execution.
   • Ensure alignment with procurement processes and vendor evaluation guidelines.
5. Agency & Vendor Management
   • Procure marketing services from creative agencies, event firms, media houses, and printers.
   • Ensure cost-effective, quality, and timely delivery in coordination with the General Procurement team.
   • Standardize processes for supplier management, data collection, negotiation, performance, and communication in line with global best practices.
6. Vendor Relationships
   • Develop and manage strategic supplier relationships and monitor the global market for new vendors, ensuring quality standards align with business strategies.
   • Manage internal stakeholders to ensure timely payments and maintain healthy vendor relationships.
7. Reporting
   • Ensure timely and accurate preparation of reports that meet company policies and quality standards.

If interested, please reply to this email with your updated resume.

Minimum Requirements:

• Minimum 15 years of experience in Procurement for Marketing, with at least 5 years in a leadership role within the real estate sector or property development.
• Proven expertise in strategic marketing, campaign management, event coordination, and vendor management.
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Fluency in English; proficiency in Arabic is a plus.