Commercial Director - Commercial Director – Foodservice & On-Premise Strategy

Eaton SAKS International Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Eaton SAKS International Group is seeking a Commercial Director for their expanding energy drink brand in Dubai. This role involves leading market expansion strategies and collaborating with various teams to enhance brand presence in the foodservice sector. The ideal candidate will have over 10 years of experience in commercial leadership within the beverage or FMCG sectors, with a focus on strategic execution and market optimization.

Qualifications

• Over 10 years of experience in commercial or trade leadership roles.
• Deep knowledge of channel dynamics and distributor engagement.
• Experience in scaling brands within MENAT or European markets.

Responsibilities

• Lead Foodservice & On-Premise initiatives across various accounts.
• Refine Route-to-Market models for enhanced market penetration.
• Utilize analytics to identify consumption trends and growth opportunities.

Skills

Commercial leadership

Market optimization

Strategic execution

Education

Bachelor's degree in Business

MBA

Job description

Chief of Staff at Eaton SAKS International Group

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Overview

We are proud to announce our partnership with a rapidly expanding international energy drink brand based in Dubai, aiming for regional growth. We are seeking a Commercial Director – Foodservice & On-Premise Strategy to lead market expansion and energize the brand's presence.

Key Responsibilities

• Lead the Foodservice & On-Premise initiatives across hotels, nightlife, quick service, and institutional accounts, developing tailored activation strategies.
• Refine and implement Route-to-Market models to enhance market penetration via distributors, direct accounts, and strategic alliances.
• Coordinate with trade marketing, logistics, finance, and brand teams for effective regional deployment and service excellence.
• Monitor channel economics, driving initiatives for margin improvement, pricing strategies, and accurate forecasting.
• Utilize analytics to identify consumption trends, growth opportunities, and optimize portfolio strategies.
• Collaborate with global HQ to localize campaigns and develop scalable business strategies.

Candidate Profile

• Over 10 years of experience in commercial or trade leadership roles within the beverage or FMCG sectors, with proven success in on-premise or foodservice channels.
• Deep knowledge of channel dynamics, distributor engagement, and market optimization.
• Experience in scaling brands within MENAT or European markets, especially in fast-moving or lifestyle categories.
• Strategic, execution-focused, with an entrepreneurial mindset.
• Bachelor's degree in Business, Marketing, or related fields; an MBA is a plus.

Why Join Us?

Be part of a pioneering energy brand at the forefront of lifestyle and cultural trends. Based in Dubai, you'll lead transformative strategies and drive regional growth from the heart of the market.

• Seniority Level : Director
• Employment Type : Full-time
• Job Function : Sales and Business Development
• Industries : Manufacturing, Food & Beverage Manufacturing

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