Commercial Director

Four Seasons Hotel and Resorts Gruppe; Abu Dhabi; On-site; USD 80,000 - 120,000; Full time

Job summary

Four Seasons Hotel Abu Dhabi is seeking a Commercial Director to lead strategic initiatives in revenue management, marketing, and public relations. The ideal candidate will have extensive experience in the luxury hotel sector, focusing on driving revenue and fostering relationships. This full-time position offers competitive salary and benefits, along with excellent training and development opportunities.

Benefits

Competitive Salary

Comprehensive benefits package

Excellent Training and Development opportunities

Complimentary Dry Cleaning for Business Attire

Complimentary Employee Meals

Qualifications

• Minimum 3 to 5 years as Commercial Director in a luxury hotel.
• Track record in driving revenue and market leadership.
• Experience in developing high caliber, results-driven teams.

Responsibilities

• Lead and develop a strong sales and marketing team.
• Maximize revenue through effective pricing and yield strategies.
• Oversee marketing plans and public relations strategies.

Skills

Team leadership

Revenue management

Marketing strategy

Public relations

Stakeholder engagement

Education

College degree

Job description

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location :

In a vibrant urban community right on the water, Four Seasons Hotel Abu Dhabi at Al Maryah Island welcomes guests with bright, open spaces, embracing expansive views of the city skyline and the sparkling waves of the Arabian Gulf. On dynamic, upscale Al Maryah Island – Abu Dhabi’s business and lifestyle destination – Four Seasons is located within a 34-storey glass tower, both high-tech and environmentally advanced. Sophisticated new concepts throughout the Hotel define Four Seasons as Abu Dhabi’s most exciting waterfront location. Blending urban chic and understated luxury, we offer 200 light-filled accommodations, including 38 suites – all with water views. With six creative restaurants and lounges, this is Al Maryah Island’s premier location for stylish entertaining. Every moment is elevated by thoughtful Four Seasons service, anticipating each guest’s unique personal needs – whether the goal is relaxing on vacation or staying efficient for business.

About the role

The Commercial Director forms part of the hotel Leadership team who collectively make key strategic and operational decisions for the Hotel.

The Commercial Director oversees all marketing activities with the support of teams including Sales, Catering, Revenue, Core, and Public Relations for the hotel and ensures that all activities and bookings are focused to yield maximum revenue per room occupied.

What you will do

Leadership

• Build, lead, coach, train and develop a strong team with the support of the Director of Sales
• Balancing the specific needs of Sales and Marketing staff by building a positive and creative work environment.
• Build trust and confidence with stakeholders : Ownership, Home Office, Planning Committee and hotel team
• With the General Manager, provide direction on pricing, revenue management, MarCom, Rooms and Catering sales strategy and tactics
• Develop a dynamic and open communication process between all parties to ensure that all activities and focus on yielding maximum revenue and profit
• Actively engage with General Manager and Planning Committee to drive hotel revenue -generating initiatives. Engage in all forecast meetings and ensure effective communication with all sales support system.
• Include General Manager, Director of Finance, Director of Rooms and Reservations Manager in daily Revenue meetings with Director of Revenue.

Maximize Revenue & Profit | Revenue Management

• Understand the different needs of market segments and implement strategies / programs as appropriate to maximize revenue generation and profitability.
• Act as the Chief Revenue and Distribution Strategy Officer
• Implement robust Revenue management logistics
• Promote Revenue management accountability

Marketing

• Develop and implement the Annual Marketing Plan and lead the budget process for all Sales and Marketing functions
• Identify the opportunities of direct sales, advertising, and public relations programs necessary to exceed targets.
• Develop marketing programs consistent with Four Seasons image and positioning, ensuring compliance with brand policies and guidelines.
• In conjunction with Director of Sales, identify sources of business available to the hotel and establish priority marketing.
• Review and monitor competitive hotels to ensure product and service offerings position property for competitive advantage.
• Keep abreast of market trends and anticipate in order to respond as needed.
• Initiate and supervise the installation of all sales and marketing office procedures and ensure hotel complies with all Four Seasons Sales and Marketing Minimum Operating Standards.
• Manage hotel presence and content across all communication channels, both brand and third-party platforms. In conjunction with Hotel Marketing / MarCom.
• Manage SEO, PPC, direct marketing and other advertising budgets and opportunities.

Public Relations

• Develop the Public Relations Strategy and oversee updates and execution in conjunction with Director of Public Relations, agency or corporate PR support.
• Craft Social Media strategy and distribution outlets with Director of Public Relations.
• Develop the advertising and business promotion budget in conjunction with the Annual Marketing Plan and Minimum Operating Standards.
• Provide "Two up" sales assistance for all key accounts, where relevant and participate in deployment decisions and yield decisions as appropriate.
• Ensure fluid communication with WSOs regarding market changes, business needs and priorities.
• Develop and approve sales travel budgets.
• Establish goals and monitor performance to meet property revenue objectives.
• Review the performance of each sales team member and approve quarterly and annual incentive results.
• Develop and maintain a succession plan for management positions in Sales, Catering, Public Relations and Revenue Management.

What you bring

• A track record of driving business to be a market leader in RevPar & EBITDA.
• Ability to develop strong relationships with owners, understand their vision and market the property accordingly.
• Engaged and personal approach to team leadership
• Experience in assembling and developing high caliber, results driven individuals.
• Proficiency in implementing a marketing plan, forecasting and identifying business trends.
• Effective and concise communication to individuals within all levels of the organization.
• An artful approach to marketing and promoting the hotel both internally and externally.
• College degree and a minimum of 3 to 5 years as Commercial Director in a luxury Hotel is required.
• Regular travel is required with this position

What we offer :

• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Dry Cleaning for Business Attire
• Complimentary Employee Meals
• and so much more!
• This is a full-time role

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