Commercial & Business Director - Events

React; Abu Dhabi Emirate; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Commercial & Business Director to spearhead growth in Events Management and Production. This pivotal role involves crafting innovative strategies, nurturing client relationships, and driving operational excellence. With over a decade of experience in business development, the ideal candidate will lead high-performing teams and explore new market opportunities. Join a forward-thinking company that values creativity and strategic vision, and play a key role in shaping the future of events and experiential marketing in the region.

Qualifications

• 10+ years of experience in Business Development or Sales, preferably in Events or Advertising.
• Proven track record in leading teams and securing large-scale business deals.

Responsibilities

• Develop and execute revenue-generating strategies aligned with market trends.
• Lead sales teams to identify and capitalize on commercial opportunities.
• Manage key accounts and ensure long-term partnerships.

Skills

Business Development

Sales Leadership

Client Engagement

Strategic Partnerships

Market Expansion

Digital Transformation

Negotiation Skills

Communication Skills

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

CRM Software

Data Analytics Tools

Job description

React Abu Dhabi Emirate, United Arab Emirates

Commercial & Business Director - Events

React is the heartbeat of an Integrated Communication Business Network, uniting 8 innovative companies under one vision. With expertise spanning creative media, outdoor advertising, TV production, digital media solutions, media buying, AVL, event management, fabrication, and more, we deliver end-to-end solutions that empower brands to shine.

From UAE to KSA, React Group is the trusted partner for clients seeking to turn vision into impact.

Job Overview :

We are seeking a dynamic and strategic Business Director to lead business growth, client engagement, and commercial success in Events Management, Concept design, Production, and Fabrication, AVL rental solutions. This role requires a visionary leader who can drive revenue, build strong client relationships, and position the company as a market leader.

Key Responsibilities :

1. Business Growth & Commercial Strategy

Develop and execute revenue-generating strategies aligned with market trends and business objectives.

Lead sales and business development teams to identify and capitalize on commercial opportunities.

Oversee financial performance, including revenue forecasting, budgeting, and pricing strategies.

Strengthen brand positioning and competitive strategy to expand market share.

Align sales and marketing efforts for seamless client acquisition and retention.

1. Client Engagement & Strategic Partnerships

Lead the client servicing team to manage key accounts and ensure long-term partnerships.

Oversee the execution of projects that align with client goals and industry best practices.

Develop and maintain relationships with high-value clients, stakeholders, and industry leaders.

Create compelling proposals and presentations to secure new business.

Explore and develop strategic alliances, sponsorships, and media partnerships to enhance brand visibility.

1. Market Expansion & Innovation

Identify new market opportunities, including regional expansion and service diversification.

Stay ahead of industry trends, emerging technologies, and consumer behaviors to drive innovation.

Spearhead digital transformation initiatives, leveraging technology to enhance client experience.

Provide strategic direction and mentorship to business development, sales, and client servicing teams.

Foster a high-performance culture, ensuring teams meet and exceed revenue and growth targets.

Implement training and development programs to enhance team capabilities and leadership succession.

1. Operational Excellence & Business Optimization

Improve operational efficiency by introducing best practices in project execution and sales processes.

Leverage CRM, data analytics, and automation tools to enhance decision-making and sales performance.

Work closely with finance and operations to streamline cost structures and improve profitability.

1. Industry Leadership & Brand Representation

Represent the company at industry conferences, networking events, and thought leadership forums.

Build the company’s reputation as a leader in events, experiential marketing, and brand activations.

Act as a spokesperson, driving brand awareness and executive-level engagement.

Qualifications & Experience :

• 10+ years of experience in Business Development, Sales, or Commercial Leadership, preferably in Events, Advertising, Media, or Marketing agencies.
• Proven track record in leading high-performing teams, securing large-scale business deals, and driving revenue growth.
• Strong understanding of market trends, digital marketing, and industry innovations.
• Exceptional negotiation, communication, and leadership skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Seniority level: Director

Employment type: Full-time

Job function: Business Development, Consulting, and Strategy / Planning; Advertising Services and Events Services