Commercial & Business Director - Events

Key Responsibilities:

1. Business Growth & Commercial Strategy

• Develop and execute revenue-generating strategies aligned with market trends and business objectives.
• Lead sales and business development teams to identify and capitalize on commercial opportunities.
• Oversee financial performance, including revenue forecasting, budgeting, and pricing strategies.
• Strengthen brand positioning and competitive strategy to expand market share.
• Align sales and marketing efforts for seamless client acquisition and retention.

2. Client Engagement & Strategic Partnerships

• Lead the client servicing team to manage key accounts and ensure long-term partnerships.
• Oversee the execution of projects that align with client goals and industry best practices.
• Develop and maintain relationships with high-value clients, stakeholders, and industry leaders.
• Create compelling proposals and presentations to secure new business.
• Explore and develop strategic alliances, sponsorships, and media partnerships to enhance brand visibility.

3. Market Expansion & Innovation

• Identify new market opportunities, including regional expansion and service diversification.
• Stay ahead of industry trends, emerging technologies, and consumer behaviors to drive innovation.
• Spearhead digital transformation initiatives, leveraging technology to enhance client experience.

4. Leadership & Team Development

• Provide strategic direction and mentorship to business development, sales, and client servicing teams.
• Foster a high-performance culture, ensuring teams meet and exceed revenue and growth targets.
• Implement training and development programs to enhance team capabilities and leadership succession.

5. Operational Excellence & Business Optimization

• Improve operational efficiency by introducing best practices in project execution and sales processes.
• Leverage CRM, data analytics, and automation tools to enhance decision-making and sales performance.
• Work closely with finance and operations to streamline cost structures and improve profitability.

6. Industry Leadership & Brand Representation

• Represent the company at industry conferences, networking events, and thought leadership forums.
• Build the company’s reputation as a leader in events, experiential marketing, and brand activations.
• Act as a spokesperson, driving brand awareness and executive-level engagement.

Qualifications & Experience:

• 10+ years of experience in Business Development, Sales, or Commercial Leadership, preferably in Events, Advertising, Media, or Marketing agencies.
• Proven track record in leading high-performing teams, securing large-scale business deals, and driving revenue growth.
• Strong understanding of market trends, digital marketing, and industry innovations.
• Exceptional negotiation, communication, and leadership skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.