CME - Product Manager LFPWFP

The Candidate will lead the development and growth of the LFP/WFP business across the CME (Canon Middle East) markets by fulfilling the role of product champion for all business development marketing and sales activities in cooperation with EMBU Sales Team Marcoms & Partners.

What we give

With Canon you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally. Canon also has a strong commitment to sustainability encompassed by our Kyosei philosophy of living and working together for the common good focused on reducing our environmental impact and creating opportunities to make a positive social contribution.

The Candidate will be responsible for promoting Canon Products & Solutions awareness and profile across the regions via events, PR, Marcoms activities, internal promotion, and partner collaboration. He/She will also be responsible for designing action plans for country support and regional marketing/sales activity to stimulate market awareness and sales achievement.

Responsibilities

1. Market Analysis and Strategy
   • Analyze market situations per country on issues such as Market Size, Competition Activities, Market Pricing, and general market developments and dynamics.
   • Use this analysis as the basis for discussions with Area sales to formulate local sales strategies and design clear business plans.
   • Draw up action plans for country support and regional marketing/sales activity in line with budget guidelines agreed with Marketing Manager to stimulate awareness and sales achievement.
   • Monitor Canon MaSh (Market Share) in the individual Countries and prepare Market Intelligence & Competitor Analysis on a periodic basis.
2. Pricing / Product positioning
   • Decide product pricing and positioning based on competitive landscape.
   • Conduct support negotiation with EMBU to achieve required pricing.
   • Support the Area Sales team for Tender pricing, Key accounts & Special deals. Responsible for Tender Pipeline management in coordination with Area sales.
3. Product Launch & Promotion
   • Coordinate the planning and schedule of new product launches together with internal staff in order to support the timely and successful launch of new products into Middle East markets.
   • Manage the Product Life Cycle for the products from Launch to End of Life through required strategy promotions & schemes.
   • Drive Strategic Product/Targets in line with the management direction.
4. Product Training & Development
   • Attend to training courses on nominated products and create/carry out the local training courses for internal teams & Canon distributors at suitable locations in UAE or abroad.
   • Evaluate knowledge levels of trainee and maintain and update training records.
5. Sales & Marketing Budget preparation & Implementation
   • Fix the Sales budget with Area Sales, discuss and agree annual targets and termly sales plans together with the requisite marketing plan/budget (products/pricing/promotion etc).
   • Discuss and advise Area Sales Team about proper product strategy in order to realize stronger business structures and market coverage.
   • Monitor and review monthly sales performance for assigned product group to ensure smooth sales movements in line with the agreed sales plan and take appropriate remedial action.
6. GP (Gross Profit) Management
   • Monitor and control of GP through tracking of special promotion pricing and tender deals.
7. Marketing / Business Development Activities
   • Plan, manage and coordinate various market development activities within company guidelines and to meet the agreed quality standards, time planning, and budgets.
8. Coordination with HQ
   • Ensure smooth & continuous communication with HQ for all activities related to Budget preparation, Support discussions, Product launches, Monthly performance management, and other reports & submissions in line with requirements.

What we ask

1. Interpersonal Requirements
   • English/Arabic speaker.
   • Excellent analytical skills and a logical mind.
   • Motivation and aptitude to continue learning as new technology is introduced.
   • Able to communicate at times involving complex technical information to technicians, service, and marketing personnel in all Canon Locations and distributors.
2. Previous Experience/ Education
   • High level of relevant knowledge and experience coupled with the ability to relate technical information to non-technical people at all levels.
   • Previous experience of formal classroom training desirable but proven coaching techniques may be an acceptable alternative (formal training to be learned).
   • High level of written and spoken communications required.
   • Professional appearance, attitude, and communication style.
   • Familiarity with MS Office Applications i.e. Word, Excel, PowerPoint.
3. You will need
   • Drive for Results
   • Focus on the Customer
   • Apply Business Acumen
   • Communicate Effectively
   • Plan & Organize Effectively.
4. Further Information
   • Current clean UAE driving license.
   • Overseas travel and periods away from home.
   • Able to work on own initiative and meet targets whilst under pressure.
   • Flexibility to respond to travel needs at short notice.

Required Experience: IC