Cluster Social Media Marketing Assistant Manager

Minor International; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player in luxury hospitality is seeking a creative and detail-oriented Social Media Manager to oversee multiple social media accounts. In this dynamic role, you will develop engaging content, manage influencer relationships, and implement strategies for audience growth. Your expertise in digital marketing and graphic design will be crucial in crafting compelling narratives that resonate with the brand's voice. Join a team that values innovation and creativity, and make a significant impact in enhancing the brand's online presence while navigating the latest social media trends. If you are passionate about storytelling and have a knack for visual design, this opportunity is perfect for you.

Qualifications

• Minimum 2 years in digital marketing or social media management.
• Experience in luxury hospitality preferred.

Responsibilities

• Manage social media accounts and develop content calendars.
• Analyze performance metrics and prepare monthly reports.

Skills

Digital Marketing

Social Media Management

Graphic Design

Content Creation

Communication Skills

Problem Solving

Multitasking

Education

Bachelor's Degree in Marketing or Related Field

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Analytics

Google Analytics

Job description

Key Duties and Responsibilities:

• Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
• Develop and manage content calendars for all social media platforms
• Create, curate, edit, and manage all published content (images, video, written)
• Write compelling captions that align with the brand's voice and strategy
• Prepare influencer content creation briefs and coordinate with PR agencies
• Implement and lead strategic initiatives for follower growth and audience engagement
• Plan and execute content creation from photoshoot to video editing
• Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
• Manage influencer relationships and introduce brand partnerships
• Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
• Manage social media crises or negative feedback in a professional and timely manner
• Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
• Provide live coverage or real-time posting for brand events to enhance audience engagement
• Monitor, listen, and respond to users in a social way while cultivating leads and sales
• Analyze campaign data and web traffic metrics
• Manage property websites and OTA content updates

Qualifications:

• Minimum 2 years of related work experience in digital marketing, graphic design, or social media management
• Previous experience in luxury five-star hospitality industry is preferred
• Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
• Experience with Adobe Analytics or Google Analytics with the ability to source own data and insights
• Experience managing paid social media campaigns and analyzing performance metrics
• Self-motivated with the ability to identify problems and work methodically to solve them
• Ability to work independently, highly organized, and detail-oriented
• A natural eye for engaging content and visual design
• Strong communication skills and a collaborative team-oriented mindset
• Ability to multitask and manage multiple projects simultaneously

Additional Information:

Relocate to a remote area

Remote Work:

No

Employment Type:

Full-time