Cluster Marketing Manager

Abu Dhabi National Hotels; Dubai; On-site; AED 160,000 - 240,000; Full time

Job summary

A leading hotel group in the UAE seeks a Marketing Manager to execute strategic initiatives enhancing the visibility and profitability of its hotel cluster. This role demands experience in hospitality marketing, social media strategy, and data-driven decision-making. The successful candidate will work directly with operations and sales teams to develop marketing plans aligned with commercial goals.

Qualifications

• 4+ years in hotel marketing department required.
• Fluency in English; Arabic is a plus.
• Proven track record of successful marketing campaigns.

Responsibilities

• Develop and implement annual marketing plans for hotels.
• Lead social media strategy for brand visibility.
• Analyze performance data across channels to evaluate campaigns.

Skills

Social Media Strategy

Digital Campaigns

Brand Management

Data Analysis

Market Research

Education

Bachelor’s Degree in Business Administration, Marketing or related field

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

Abu Dhabi National Hotels

Abu Dhabi National Hotels (ADNH), headquartered in Abu Dhabi, was established over 40 years ago and has developed into a leading hotel, tourism, transport, facilities management and catering group. ADNH owns some of the most reputable and recognizable hotels in the UAE, each uniquely designed to meet the needs of a diverse and discerning clientele. ADNH also operates Sunshine Travel and Tours, Al Ghazal transportation and ADNH Catering. ADNH is committed to innovation, excellence, and sustainability across all its organizations. For further information about ADNH, please visit: www.adnh.com

Overview:

The Marketing Manager is responsible for leading and executing strategic marketing initiatives that enhance the visibility, reputation, and profitability of the cluster of hotels, each representing distinct brands and identities. The Marketing Manager will have a strong background in hospitality marketing with proven experience in social media strategy, digital campaigns, and brand management and differentiation. This role requires balancing time and synergies alongside tailored strategies for each hotel.

Role and Responsibilities

Strategic Marketing Planning & Execution

• Develop and implement annual and quarterly marketing plans for each hotel within the cluster, aligned with commercial goals and brand positioning.
• Align marketing strategies with revenue goals to support total revenue budget.
• Formulate robust B2B and B2C strategies by segment for each hotel working with revenue, distribution and sales team.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Maintain a calendar of brand and tactical campaigns and manage the execution to support the cluster in achieving revenue targets, leveraging key functions like Digital Marketing, Marketing Operations, Strategic Partnerships, and third-party distribution.
• Lead regular planning sessions with revenue, sales, and operations teams to align on campaign priorities, promotional calendars, and market trends.
• Conduct SWOT analyses and competitive benchmarking to refine strategies and identify growth opportunities.
• Finalise Marketing Budget and manage spend.

Social Media & Content Strategy

• Lead the development and execution of a comprehensive social media strategy for the rooms and outlets, focusing on growing audience reach, engagement, and brand visibility across platforms such as Instagram and Facebook.
• Use platform insights and audience analytics to refine content types, posting schedules, and community engagement efforts.
• Collaborate with influencers and creators who align with each hotel’s target market and brand ethos.

Data Analytics & Insights

• In conjunction with E-Commerce Manager, analyze performance data across digital, social, and offline channels to evaluate the effectiveness of campaigns and initiatives.
• Measure and evaluate the success of all marketing activities, promotions, and campaigns.
• Monitor key KPIs including ROAS, conversion rates, website traffic, engagement rates, CRM growth, campaign performance, and OTA visibility.
• Use data to segment audiences, personalize messaging, and optimize customer journeys across platforms.
• Generate and present monthly and quarterly performance reports by hotel and by campaign, highlighting KPIs, insights, learnings, and optimizations.
• Provide strategic recommendations to stakeholders based on data analysis and market trends.

Revenue Collaboration & Forecasting

• Partner closely with revenue management to align marketing initiatives with rate strategies, booking windows, and seasonal trends.
• Assist in creating demand generation plans for low periods and strategic campaigns to boost RevPAR, direct bookings, and ancillary revenue.

Loyalty

• Review brand campaign opportunities and ensure participation where relevant.

Content:

• Act as the brand champion, ensuring all collateral aligns with brand standards, complies with corporate guidelines, and operates within budget across all marketing activities.
• Curate and manage a content calendar that aligns with marketing campaigns, F&B activations, and seasonal offers, ensuring timely and visually compelling posts.
• Collaborate with departments to create original, on-brand content that showcases key hotel experiences, promotions, events, and guest stories.
• Audit content across key channels to ensure reflect hotel identities and USPs.

Relationships:

• Liaise with brand teams to leverage opportunities to showcase hotels on brand channels.
• Collaborate with commercial and operational teams to develop compelling campaigns.
• Build and maintain relationships with agencies

Beat The Competition

• Gather market intelligence and track and monitor competitor performance.
• Analyze guest sentiment across all hotel and competitive landscape and identify opportunities to enhance content through storytelling and hotel unique selling points.
• Monitor online reviews and public perception of the hotel to gathering insights to incorporate into marketing initiatives.

Additional Responsibilities:

• Demonstrate knowledge of job-relevant issues, products, systems, and processes.
• Manage and develop relationships with key internal and external stakeholders.
• Actively participate in all staff meetings, departmental and hotel training sessions, online marketing training programs, and other related activities.
• Share information and updates with key stakeholders on an ongoing basis.
• Adhere strictly to company rules and regulations.
• Performs other duties, as assigned, to meet business needs

What We Look For:

• Bachelor’s Degree preferably in Business Administration, Marketing or a related field.
• Minimum of 4+ years of experience in hotel marketing department.
• Computer literate and proficient across Microsoft and design packages: Adobe InDesign, Illustrator and Photoshop. Dreamweaver and Flash is a plus.
• Fluent in English; any other additional language skills especially Arabic is a plus.
• Excellent written and verbal communication abilities.
• Proven track record of delivering successful Marketing campaigns.
• Creative eye for design and content aesthetics, with experience working with design and production teams.
• Detail-oriented, ability to work in a fast-paced environment and manage multiple priorities.
• Strategic thinking & self-starter. Must be able to work with others to solve complex problems and take the initiative to see and define new opportunities and put plans in place to exploit them.
• Excellent communication and interpersonal skills.
• Strong problem-solving and decision-making abilities.
• Ability to handle sensitive and confidential information with discretion.
• Ability to work under pressure.
• Experience in managing and developing Social Media content and campaigns
• Budget management.
• Data Analysis