Cluster Director of Sales & Marketing

21c Museum Hotels; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hotel group in Dubai seeks a Director of Sales & Marketing to drive revenue and strategic growth. This role involves leading sales initiatives, managing marketing budgets, and fostering relationships with clients and stakeholders. The ideal candidate has 3–5 years of experience in a similar role within hospitality, along with strong leadership and communication skills. Proficiency in English is essential, and knowledge of additional languages is beneficial. Experience in the UAE hospitality sector is preferred.

Qualifications

• Minimum 3–5 years of experience in a Director of Sales & Marketing role.
• Proficiency in English; knowledge of Arabic, German, or Russian is advantageous.
• Experience in the UAE hospitality sector preferred.

Responsibilities

• Develop and execute sales and marketing strategies across cluster properties.
• Lead the sales team to exceed revenue targets.
• Manage marketing budgets and implement promotional campaigns.

Skills

Communication skills

Leadership abilities

Interpersonal skills

Problem-solving skills

Education

Experience in hospitality industry

Job description

Company Description

Your future missions

Under the general guidance and supervision of the Cluster General Manager, and within the limits of established Accor policies and procedures, you will be responsible for driving total revenue, brand positioning, and strategic growth across the cluster properties. You will lead efforts to achieve Accor’s KPIs and sales targets, while generating new business and growing existing accounts across Rooms, Food & Beverage, and Meeting & Events departments to maximize profitability.

Strategic Leadership

• Develop and execute comprehensive sales and marketing strategies aligned with Accor brand goals and cluster objectives
• Lead annual budgeting and forecasting for sales and marketing departments, setting clear performance targets and tracking KPIs
• Cultivate strong relationships with ownership groups, providing regular updates on strategic initiatives and performance metrics
• Analyze market trends, competitor activity, and customer behavior to identify new business opportunities across all revenue streams

Sales Leadership & Revenue Generation

• Lead the sales team to meet or exceed revenue targets across Rooms, F&B outlets, and Meeting & Events spaces
• Drive direct sales, group bookings, corporate partnerships, and MICE business to optimize cluster-wide performance
• Establish and maintain relationships with key clients, travel agencies, corporate partners, and luxury consortia
• Develop and sustain essential relationships within the local community to enhance the hotel’s positioning and visibility
• Partner with the Cluster Director of Revenue to set dynamic pricing strategies and maximize Total RevPAR across all segments

Marketing & Brand Management

• Manage cluster-level marketing budgets to develop property-specific campaigns, promotions, and branded collateral
• Oversee implementation of digital marketing initiatives, loyalty program activations, and guest engagement strategies
• Mentor and develop the sales and marketing team, fostering a high-performance culture and results-driven mindset
• Conduct regular training and performance reviews to ensure team alignment with Accor’s commercial goals
• Promote a collaborative environment by working closely with operations, finance, and guest experience teams

Cluster Coordination

• Ensure all properties adhere to Accor’s group policies and brand standards, while customizing strategies for local market needs
• Attend financial reviews and owner meetings to support strategic alignment, transparency, and stakeholder confidence
• Provide temporary leadership and operational support in the absence of property-level directors

Qualifications

Requirements:

• Minimum 3–5 years of experience in a Director of Sales & Marketing role within the hospitality industry
• Excellent communication, presentation, and leadership abilities
• Strong interpersonal and problem-solving skills with the ability to train and motivate teams
• Proficiency in English; knowledge of Arabic, German, or Russian is an advantage
• Experience in the UAE hospitality sector preferred