Cluster Director of Marketing and Communications

Al Mamzar Investments Co. LLC; Dubai; On-site; AED 600,000 - 1,100,000; Full time

Job summary

Minor International seeks an accomplished Cluster Director of Marketing & Communications to steer the strategic positioning, brand storytelling and integrated marketing for Dukes The Palm Dubai Hotel and NH Collection Dubai The Palm in Dubai. The role spans two premium brands, requiring strong leadership and cross-brand collaboration to maximize visibility and revenue.

The ideal candidate will bring a proven track record in luxury hospitality marketing, digital campaigns, PR, content, and

Qualifications

• Significant leadership experience in Marketing & Communications within luxury or premium hospitality.
• Strong track record in brand strategy, digital marketing, PR and integrated campaigns.
• Cluster or multi-property experience is preferred in international settings.

Responsibilities

• Define and lead the integrated marketing and communications strategy across two hotels.
• Champion the distinct identities of both brands while aligning with global standards.
• Create high-impact campaigns across digital, social, PR, content, partnerships and experiences.

Skills

Leadership experience

Brand strategy

Digital marketing

PR & media relations

Stakeholder management

Education

Bachelor's degree in Marketing

Job description

Job Location: NH Collection Dubai The Palm. NH Collection Dubai The Palm Hotels & Resorts showcases captivating hotels housed in authentic landmark buildings across Europe, Latin America, the Middle East, Asia, and beyond. Thoughtfully designed with an eclectic-elegant atmosphere, our hotels are built to evoke extraordinary feelings — paying great attention to stimulating details that create truly memorable moments. We welcome business travellers, friends, and couples seeking premium service, and we craft experiences centred on wellbeing, gastronomy, culture, and pure indulgence. If you are passionate about creating those extraordinary moments for every guest, NH Collection is the place to do it. Feel the extraordinary. We are seeking an accomplished and visionary Cluster Director of Marketing & Communications to lead the strategic positioning, brand storytelling and integrated marketing direction of Dukes The Palm Dubai Hotel and NH Collection Dubai The Palm. This senior leadership role offers a unique opportunity to shape the presence of two distinctive hospitality brands in one of the world's most dynamic destinations.

Responsibilities

• Define and lead the integrated marketing and communications strategy across both hotels.
• Champion the distinct identity and positioning of each brand while ensuring alignment with global brand standards.
• Create sophisticated, high-impact campaigns across digital, social, PR, content, partnerships and experiential marketing.
• Collaborate with Sales, Revenue, E-Commerce, F&B and Operations to drive brand visibility, demand, direct revenue and market share.
• Lead strategic PR, media relations, influencer engagement and luxury/lifestyle partnerships.
• Shape compelling storytelling around our hotels, dining destinations and guest experiences.
• Oversee content strategy, social media presence, creative direction and key brand activations.
• Manage marketing investments, agencies and partnerships with a strong focus on performance and return on investment.
• Inspire and develop a high-performing Marketing & Communications team.

About You

• Significant leadership experience in Marketing & Communications, ideally within luxury, premium or lifestyle hospitality.
• A strong track record in brand strategy, digital marketing, PR, content and integrated campaigns.
• Cluster or multi-property experience, preferably within an international hospitality environment.
• Strong commercial acumen with the ability to connect marketing strategy to revenue performance.
• Exceptional communication, presentation and stakeholder-management capabilities.
• A strong understanding of the Dubai and UAE luxury hospitality landscape.
• A Bachelor's degree in Marketing, Communications, Business, Hospitality or a related discipline.

Your Next Chapter Join us and take the lead in shaping the story of two exceptional Dubai destinations. If you combine strategic vision with creative excellence, commercial instinct and a genuine passion for hospitality, we invite you to bring your expertise, leadership and perspective to our team.

Company

Minor International is one of the largest hospitality and leisure companies in the Asia Pacific region. Today Minor International has a global presence with hotels and resorts, restaurants and retail shops across Asia, the Middle East, Africa, Europe, the Americas and Australasia. When Passion Meets Growth, Opportunity Sparks. At some point, we all hit a ceiling, and few have the passion or opportunity to break through. At Minor, we’ve made it our mission to encourage our people to push boundaries in search of opportunity and achieve their fullest potential. When the business grows, so do our people.