Cluster Director eCommerce & Distribution

• Manager eCommerce & Distribution is responsible for defining the strategy and execution of digital media and ecommerce activity for the property.
• This position will support the hotel commercial strategy by developing digital marketing and Ecommerce programs. Digital marketing efforts will include: Search Engine Marketing (including PPC and SEO), Mobile Marketing, Display Advertising, Email Marketing, Social Media Advertising.
• This position will also oversee Ecommerce activity including the management of the hotel s web sites and mini-sites in line with corporate guidelines together with marketing.

Key Duties and Responsibilities

Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotel employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:

Electronic Distribution:

• To implement Minor Hotel long-term Electronic Distribution Strategy working in line with corporate/regional guidelines.
• To implement the global and regional strategy for online travel agents to represent hotels and to implement SOPs for various International & Regional Online Travel Agents covering commercial terms, top source and guest geography markets, content and connectivity issues.
• To monitor and report on the hotels effective use of electronic distribution tools and procedures in areas of business intelligence to maximize the competitive advantage in the marketplace.
• Manage the channel manager and interfacing of new channels in conjunction with the revenue and reservations team.

E-Commerce:

• Coordinate the development of e-Commerce tactics for the property in line with corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise hotel and measure and report on results.
• Implement best practice rules to optimize content (images, content, links, and accurate translations) relevancy, accuracy and performance on brand.com website and work with the Marketing & Communications team on corrective actions.
• Support the website functionality for the development and sending of consumer and trade emailing or RFP and make sure all functionalities are working properly and test the response.
• Develop measure and optimize ROI on new traffic generating channels.
• Develop Ecommerce strategies and best practices for the hotel web site such as content management, traffic driving tactics and strategies.
• Work closely with Marketing Communication team to maintain relevant and search oriented key words and is up to date and optimized.
• Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models.
• Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel s goals and objectives.
• Drive email marketing initiatives for responsible hotels along with Marketing Communication managers. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits.
• Develop measure and assist in executing social media activity, which will include assisting Marketing Communication managers put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools. Also be responsible to drive/evaluate business case documents put together by hotels for use of Facebook or other social media channel requests.

Total Digital Strategy (Diving all F&B, Spa, MICE and B2B Digital functions)

• To assist in the implementation of additional digital channels for F&B, Spa MICE including booking engine.
• Develop a digital advertisement strategy for F&B, Spa, MICE and digital B2B according to the global roadmap.
• Drive property level campaign for each of the outlets that have high retail value.
• Ensue that F&B outlets work with the respective food aggregator of their region or develop their own delivery methodology where possible.
• Review the conversion of RFP in website and implement strategies to help sales to be improve responsiveness.

Revenue Management and Pricing

• To assist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in digital and distribution strategies on an ongoing basis.
• To monitor and control that the distribution through all channels is in line with Minor Hotels Distribution strategy and closely monitor business shifts between channels (Channel Management).
• To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.

Project and Third-Party Agency Management:

• Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners to gain insight to best practices.
• Work closely with Marketing communications team for all Sales and Marketing activities over Digital and Online medium.

Technical

• To be familiar with the technical set-up of all relevant distribution channels or switches.

Company Industry

• Hotels
• Hospitality

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing