Cluster Director eCommerce & Distribution

Anantara Hotels & Resorts; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a forward-thinking luxury hotel brand as the Director of eCommerce & Distribution, where your expertise in digital marketing will shape the guest experience. This role offers the opportunity to craft innovative eCommerce strategies, manage digital marketing campaigns, and optimize website performance. You will collaborate with various teams to enhance online presence and drive revenue growth. If you are passionate about hospitality and have a flair for digital innovation, this is your chance to make a significant impact in a dynamic environment that values creativity and excellence.

Qualifications

• Proven experience in digital marketing and eCommerce management.
• Strong analytical skills for performance analysis and ROI measurement.

Responsibilities

• Define and execute digital media and eCommerce strategies for the property.
• Manage relationships with online travel agencies and optimize distribution channels.

Skills

Digital Marketing

eCommerce Strategy

SEO

SEM

Email Marketing

Social Media Advertising

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Google Analytics

PPC Advertising Platforms

Email Marketing Software

Job description

Company Description

Anantara is a global luxury hotel and resort brand rooted in Thai culture with an intrinsic sense for authentic hospitality. Found in captivating locations worldwide—from vibrant cities to vast deserts, lush jungles, and palm-fringed beaches—our goal is to create unforgettable memories for every guest in every destination.

At Qasr Al Sarab Desert Resort by Anantara, we offer our discerning guests a signature blend of indulgence, Arabian hospitality, and contemporary charm. Translated as "the palace of the mirages" in Arabic, Qasr Al Sarab embodies palatial elegance rising from the rolling dunes of the Rub Al Khali, the world's largest continuous sand desert. The resort reflects traditional Emirati hospitality, with rich design and architecture honoring regional traditions, echoing stories of travelers and desert tribes that have roamed here for centuries.

Job Description

Scope and General Purpose of Job:

1. The Manager of eCommerce & Distribution is responsible for defining and executing the digital media and eCommerce strategy for the property.
2. This role supports the hotel’s commercial strategy by developing digital marketing and eCommerce programs, including SEM (PPC and SEO), mobile marketing, display advertising, email marketing, and social media advertising.
3. Oversees eCommerce activities, managing the hotel’s websites and mini-sites in line with corporate guidelines and marketing efforts.

Key Duties and Responsibilities

Please note that this list is not exhaustive; employees continuously find new ways to serve the business, guests, and colleagues.

Electronic Distribution:

1. Implement Minor Hotel’s long-term electronic distribution strategy aligned with corporate and regional guidelines.
2. Manage relationships and SOPs with online travel agencies, including commercial terms, content management, billing, and connectivity issues.
3. Monitor and report on the effective use of electronic distribution tools to maximize marketplace competitiveness.
4. Manage channel manager and new channel integrations with the revenue and reservations teams.

E-Commerce:

1. Coordinate eCommerce tactics for the property, including SEO, SEM campaigns, and performance analysis.
2. Optimize website content and functionality, ensuring proper translations and performance.
3. Support email marketing campaigns, testing functionalities and measuring ROI.
4. Develop strategies for increasing website traffic and engagement.

Hotel website management, mini-site development, and content optimization are also key responsibilities.

1. Develop eCommerce strategies focusing on content management, traffic tactics, and SEO.
2. Collaborate with marketing teams to maintain relevant keywords and optimize website content.

Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile):

1. Manage advertising models like CPA, CPC, CPM, and email campaigns.
2. Work with agencies to ensure strategic and efficient PPC and SEO plans.
3. Lead email marketing initiatives, including account setup, activity planning, performance reporting, and database audits.
4. Execute social media strategies to grow fan base and monitor performance.

Total Digital Strategy for F&B, Spa, MICE, and B2B:

1. Implement additional digital channels and campaigns for various outlets and services.
2. Develop digital advertising strategies aligned with global roadmaps.
3. Drive high-value property campaigns and explore delivery methodologies for F&B outlets.
4. Improve responsiveness of RFP conversions on the website.

Revenue Management and Pricing

1. Assist revenue teams in maximizing revenue through business trend analysis and digital strategies.
2. Monitor distribution channels to align with the company’s distribution strategy.
3. Ensure adherence to dynamic pricing strategies across channels.

Project and Third-Party Agency Management:

1. Engage with industry vendors, agencies, and media partners to adopt best practices.
2. Coordinate with the marketing team for all digital sales and marketing activities.

Technical:

1. Familiarity with the technical setup of relevant distribution channels.

Seniority Level: Director

Employment Type: Full-time

Job Function: Management and Manufacturing

Industry: Hospitality