Chief Specialist - Digital Marketing

Dubai Careers - A Smart Dubai Initiative; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to lead innovative online campaigns and enhance digital presence. This role involves developing strategic marketing initiatives, managing relationships with key stakeholders, and utilizing advanced analytical techniques to drive engagement. The ideal candidate will possess a Bachelor's degree in Marketing and demonstrate a proven track record in audience analysis and campaign execution. Join this forward-thinking organization and contribute to impactful projects that shape the future of digital marketing in the region.

Qualifications

• 11 years of experience in developing applications in international organizations.
• Goal-driven leader with excellent planning and organizational skills.

Responsibilities

• Identify and develop online marketing campaigns and tools.
• Monitor and evaluate new technologies for web media innovations.

Skills

Online Marketing Campaigns

Email Marketing

Social Media Platforms

SEO Techniques

Audience Analysis

PPC Campaigns

Project Management

Analytical Thinking

Education

Bachelor's in Marketing

Master's in Marketing

Tools

Google AdWords

Radian

Job description

Job Description

Identify and develop online marketing campaigns and tools, including email marketing and newsletter marketing for RTA and its initiatives.

Secure editorial placements on major online portals such as AOL, Yahoo, MSN, etc.

Support web development and marketing efforts, including the development of micro-sites, web campaigns, and site functionality.

Perform other related duties as assigned.

Secure mentions of RTA in major trend features covering the web.

Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines, and websites.

Plan and execute projects in close cooperation with internal RTA stakeholders, including the MCC team, IT Department, E-government Team, and other agencies.

Monitor and evaluate new technologies and promotional vehicles to ensure RTA remains at the forefront of web media innovations.

Submit content offerings for awards and lists, such as the Online Journalism Awards and Best of the Web.

Collect data and evaluate the performance of promotional vehicles, providing reports on successes and trends using key measurement techniques like BlogPulse, Google Trends, and Yahoo Buzz Index.

Deliver specifications to IT and coordinate implementation from conception through testing and market launch.

Serve as a liaison with other departments, initiative owners, and the Corporate Communications team to leverage digital resources and assets.

Promote RTA's digital content portfolio and specific digital media offerings (sites/pages, blogs, widgets, online videos) in online media.

Qualifications

• Bachelor's degree in Marketing from a recognized university; Master’s preferred.
• Goal-driven leader who maintains a productive environment and motivates, mobilizes, and coaches employees to high performance standards.
• Results-driven achiever with excellent planning and organizational skills, with a high attention to detail.
• Innovative problem-solver capable of generating workable solutions and resolving complaints.
• Highly analytical thinker skilled in scrutinizing, improving, and streamlining complex work processes.
• Resourceful team player who excels at building trusting relationships with customers and colleagues.
• Experience in audience analysis and devising strategic campaigns that engage target audiences.
• In-depth knowledge of social media platforms and their ecosystems (Facebook, Digg, YouTube, Twitter, Flickr, etc.) and their deployment scenarios.
• Knowledge of the latest SEO techniques and ability to provide strategic advice.
• Experience with SEM and PPC campaigns, understanding best practices to drive sales across major search engines and social platforms.
• 11 years of experience in developing specific applications, preferably using software like Google AdWords and Radian, ideally in an international organization.
• Flexible team player who can prioritize and manage multiple projects effectively.
• Proficient with a wide range of software applications.
• Excellent listener and communicator, capable of conveying information effectively verbally and in writing.

Job Category

Media

Advertiser

Roads and Transport Authority

Department

Marketing & Corporate Communication

Educational Level

Bachelor's

Required Nationality

UAE Only

Monthly Salary

Unspecified

Schedule-Time

Full time

Job Posting

08/04/2025

Unposting Date

31/05/2025