Chief Marketing Officer (CMO)

Discovered MENA; Dubai; On-site; USD 120,000 - 180,000; Full time

Job summary

A high-growth technology company is seeking a seasoned Chief Marketing Officer to lead its marketing function. This role involves shaping brand strategy, driving growth, and collaborating with various stakeholders to enhance the company's global presence. Ideal candidates will have extensive experience in SaaS/B2B2C marketing and a proven ability to build effective strategies and teams.

Qualifications

• 10+ years in marketing leadership in SaaS, software, or B2B2C.
• Proven track record of building high-performing marketing teams.
• Experience with B2B lead generation and B2C strategies.

Responsibilities

• Develop and execute global marketing strategies for brand awareness.
• Lead external communications and enhance brand reputation.
• Manage marketing budget and measure effective ROI.

Skills

Leadership

Brand Building

Growth Marketing

Cross-functional Collaboration

Storytelling

Job description

Direct message the job poster from Discovered MENA

Global Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENA

Chief Marketing Officer - Dubai

Industry : SaaS / B2B2C Technology / Fintech

We’re seeking a seasoned Chief Marketing Officer to lead and scale the global marketing and communications function for a high-growth technology business with a bold mission and a socially impactful product.

This role is a rare opportunity to shape the global narrative of a transformative B2B2C platform, building the brand, driving strategic growth, and accelerating adoption across a diverse, global audience. The CMO will collaborate closely with stakeholders across product, business development, engineering, and operations.

Key Responsibilities

Marketing & Brand Strategy

• Develop and execute a comprehensive global marketing and communications strategy aligned with business goals, designed to drive awareness, adoption, and engagement across B2B, B2C, and partner audiences.
• Define and evolve the brand positioning, messaging, and visual identity to clearly communicate the company’s unique value proposition.
• Partner cross-functionally on go-to-market strategies for both new and existing products, ensuring consistent messaging and impact.
• Monitor market trends, competitive activity, and customer insights to refine strategy and maintain a competitive edge.

Communications & PR

• Lead external communications including PR, thought leadership, and social media to elevate global brand presence and reputation.
• Build compelling narratives that position the company as an industry leader and innovator.

Execution & Campaign Management

• Develop integrated campaigns across digital, content, events, and partner channels to generate qualified leads and build pipeline.
• Produce high-quality content white papers, case studies, sales enablement tools, videos, etc, to engage both technical and business decision-makers.
• Establish scalable marketing templates, assets, and guidelines for internal and external use.
• Collaborate with local markets and partners to ensure message consistency and campaign effectiveness globally.
• Align marketing efforts with business development to support pipeline goals, setting and tracking performance against KPIs.
• Manage the marketing budget and ensure efficient ROI across all initiatives.

Experience

• 10+ years of progressive marketing leadership in SaaS, software, or B2B2C environments, ideally within high-growth or scale-up settings.
• Proven track record of building and leading high-performing marketing organisations from the ground up.
• Experience in both B2B lead generation and B2C adoption strategies.
• Deep knowledge of brand building, growth marketing, and product marketing.
• Demonstrated success positioning a company as a category leader.
• A hands-on leader with the ability to think strategically while rolling up sleeves to execute.
• Strong cross-functional collaborator with experience aligning marketing with sales, product, and partnerships.
• Excellent storytelling and communication skills, both visual and verbal.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Financial Services and Technology, Information and Media

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