Chief Marketing Officer

Phifer & Company; Dubai; On-site; AED 450,000 - 600,000; Full time

Job summary

A leading consumer brand is seeking a passionate CMO for the EMEA region. The role involves developing comprehensive brand strategies, overseeing marketing initiatives, and leading a dynamic team to enhance brand presence and support business growth in a competitive market.

Qualifications

• 20+ years in brand marketing, 5+ years in leadership.
• Strong understanding of consumer behavior.
• Excellent communication and leadership skills.

Responsibilities

• Develop and implement marketing strategy aligned with business objectives.
• Manage digital marketing initiatives and campaigns.
• Lead and mentor brand marketing team.

Skills

Brand management

Digital marketing

Leadership

Data analysis

Project management

Job description

Our client, a leading consumer brand, is looking for their CMO - EMEA

Our client is an iconic brand known around the world. As they continue to grow, they are seeking a passionate and experienced CMO to lead their brand strategy and elevate their market presence.

The CMO will be responsible for developing and executing a comprehensive brand marketing strategy to enhance brand awareness, drive customer engagement, and support business growth. This role requires a strategic thinker with a deep understanding of brand management, consumer behavior, and digital marketing.

Key Responsibilities:

• Develop and implement a cohesive marketing strategy that aligns with the company's vision, mission, and business objectives.
• Conduct market research to identify trends, insights, and opportunities to strengthen brand positioning.
• Oversee the development and execution of messaging, visual identity, and tone of voice across all marketing channels.
• Ensure brand consistency and integrity in all marketing communications and touchpoints.
• Lead the planning, development, and execution of integrated marketing campaigns to drive brand awareness and customer engagement.
• Collaborate with cross-functional teams to create compelling and impactful marketing materials and content.
• Manage digital marketing initiatives including social media, email marketing, content marketing, and SEO/SEM.
• Utilize data-driven insights to optimize digital campaigns and improve overall online presence.
• Lead and mentor a team of brand marketing professionals, fostering a culture of creativity, collaboration, and excellence.
• Set clear performance goals and provide regular feedback and development opportunities.
• Identify and establish strategic partnerships and collaborations that align with the brand and enhance its visibility.
• Build and maintain relationships with influencers, media outlets, and other key stakeholders.
• Monitor and analyze the performance of brand marketing initiatives and campaigns.
• Use analytics and insights to inform strategic decisions and optimize marketing efforts.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Monitor expenses and track campaign performance against budget.

Qualifications:

• Proven experience (20+ years) in brand marketing, with a minimum of 5 years in a leadership role.
• Strong understanding of brand management, digital marketing, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinker with a passion for storytelling and brand building.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Strong project management skills and ability to manage multiple initiatives simultaneously.

Must have 15 years leading Marketing. Overseeing 30 individuals in EMEA.