Chief Marketing Officer

Formula Recruitment; Dubai; Hybrid; USD 200,000 - 250,000; Full time

Job summary

A next-gen web3 entertainment company is seeking a Chief Marketing Officer to lead the marketing and growth strategy for a new stablecoin. This remote/hybrid role offers an opportunity to craft a marketing vision from the ground up and requires 5+ years of marketing leadership experience, particularly in web3 or DeFi. The ideal candidate will thrive in fast-paced environments and contribute to a high-performing team.

Benefits

Benefits and tokens

Flexible working environment

Qualifications

• 5+ years in marketing leadership roles, preferably in web3 or DeFi.
• Proven track record of scaling marketing functions in high-growth environments.
• Strong communication skills with high emotional intelligence.

Responsibilities

• Build and lead a high-performing marketing team.
• Create and execute go-to-market strategies for a stablecoin.
• Collaborate with founders on vision and brand positioning.

Skills

Marketing leadership

Web3 knowledge

Growth strategy

Brand strategy

Community engagement

Job description

Chief Marketing Officer

Remote/Hybrid - UAE, UK, Europe

Up to $250,000 + benefits and tokens

We’re partnered with a next-gen web3 entertainment company, looking for a Chief Marketing Officer to lead the go-to-market and growth strategy for their new stablecoin currently under NDA from 0-1. This is a unique opportunity to build from the ground up, crafting the marketing vision for a product set to reshape DeFi infrastructure and drive mass adoption in web3.

You’ll be joining a founding team of builders, helping to define brand architecture, launch strategy, and scalable marketing operations for a future-ready stablecoin product. If you're excited by 0–1 challenges, love operating in agile/fast paced startup environments, and want to play a leading role in web3's next wave, this is for you.

Key responsibilities:

• Build and lead a high-performing marketing team from the ground up
• Create and execute GTM strategies for the stablecoin and related DeFi products
• Scale growth strategies across multiple channels and customer segments
• Develop internal playbooks and repeatable systems to drive long-term success
• Collaborate closely with founders on vision, narrative, and positioning
• Balance brand and performance marketing for maximum market impact
• Operate at both strategic and executional levels in a fast-paced, remote-first startup

Key experience:

• 5+ years in marketing leadership roles, with strong exposure to web3 or DeFi
• Proven track record of scaling marketing functions in high-growth, agile environments
• Deep understanding of growth funnels, brand strategy, and community-driven campaigns
• Experience launching new products or brands across global markets
• Strong communicator with high EQ and sharp decision-making instincts
• Thrives under pressure, loves ambiguity, and drives urgency across teams

Chief Marketing Officer

Remote/hybrid - UAE, UK, Europe

Up to $250,000 + benefits and tokens

If you’re a marketing leader looking to build a stablecoin brand from scratch with the backing of a world-class web3 team, we want to hear from you.