Chief Marketing and Sales Officer

Aura Beauty App; Dubai; On-site; USD 120,000 - 180,000; Full time

Job summary

Aura Beauty App seeks a Chief Marketing and Sales Officer to lead and scale its marketing efforts. This equity-based role requires extensive connections in the beauty industry and a passion for brand-building. The CMSO will oversee partnerships, marketing strategies, and team leadership, shaping the company's trajectory from its early stages.

Qualifications

• 10+ years in senior marketing/sales leadership roles, ideally within beauty.
• Proven ability to establish partnerships with leading brands.
• Extensive personal network in the beauty industry.

Responsibilities

• Drive growth by forging partnerships with beauty brands and retailers.
• Lead integrated marketing campaigns across channels.
• Build and mentor high-performing marketing and sales teams.

Skills

Leadership

Negotiation

Communication

Marketing Analytics

CRM Systems

Omnichannel Sales Strategies

Job description

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Compensation : Equity-based (with potential for future salary)

About Us

Aura Beauty is an AI-powered beauty search engine combining AI face scanning, personalised recommendations, real user insights, and smart price comparisons to transform how beauty is bought online.

Role Description

We’re looking for a Chief Marketing and Sales Officer (CMSO) to join our founding team — a visionary leader who can build and scale our marketing and sales engine from the ground up.

This role is perfect for someone with a strong personal network within the beauty industry , a passion for brand-building, and the ambition to help shape a company from its earliest days. You’ll be responsible for driving growth by forging partnerships with beauty brands, marketplace and retailers as well as overseeing customer acquisition, and building a compelling market presence.

As an early hire, this position is equity-based, offering significant equity and a seat at the decision-making table.

Brand & Partnership Development

• Proactively identify and secure partnerships with beauty brands, influencers, and retailers to develop brand equity.
• Represent the brand at industry events, communities and investors
• Leverage personal and professional networks to initiate high-value collaborations, co-branded campaigns, and distribution opportunities.
• Negotiate strategic alliances that drive new customer acquisition and long-term loyalty.

Marketing Oversight

• Work with Co-founder and CEO on all aspects of brand strategy, messaging, and visual identity across digital and physical channels.
• Lead the development and execution of integrated marketing campaigns (social media, influencer, paid, content, and experiential).
• Ensure marketing initiatives are data-driven, innovative, and aligned with evolving beauty trends and consumer preferences.
• Define and drive sales strategy, targets, and execution plan across channels (DTC, retail, B2B).
• Support the buildout of key retail or distribution relationships initiated through partnerships.
• Optimise sales funnel performance and ensure marketing-to-sales alignment.

Leadership & Culture

• Build and mentor high-performing marketing and sales teams.
• Foster a collaborative culture that thrives on creativity, customer obsession, and accountability.
• Serve as a key member of the executive team, driving growth and innovation.

Qualifications & Experience

• 10+ years in senior marketing / sales leadership roles, ideally within beauty, wellness, or luxury consumer products.
• Proven ability to establish and grow partnerships with leading brands, influencers, and retailers in the beauty ecosystem.
• Extensive personal network within the beauty industry, with the ability to activate it quickly.
• Expertise in marketing analytics, CRM systems, and omnichannel sales strategies.
• Strong leadership, negotiation, and communication skills.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Technology, Information and Internet

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Sales And Marketing • Dubai, Dubai, United Arab Emirates