Chief Experience Officer / Marketing Head

AHOY; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading financial services firm in Dubai is seeking a data-led storyteller to own the brand voice and marketing strategy. With 8+ years in financial services marketing, you will build B2B2C strategies, execute performance marketing campaigns, and optimize channel ROI without exceeding budget. The ideal candidate has UAE credit/lending marketing experience and a master's degree in marketing or digital.

Qualifications

• 8+ years in financial services marketing (not FMCG or e-commerce).
• UAE credit/lending marketing experience a big plus.
• Track record of cost-efficient campaigns at startups.

Responsibilities

• Build B2B2C strategies that sell credit through dealers.
• Execute compliant performance marketing campaigns.
• Create credibility with banking partners and delight end users.
• Optimize CAC, channel ROI, and third-party messaging.

Skills

B2B2C marketing strategies

Performance marketing

Brand voice development

Cost-efficient campaign execution

Education

Masters in Marketing/Digital

Job description

Overview

About the Role We’re seeking a data-led storyteller who can speak to both banks and consumers. You\'ll own the brand voice, marketing strategy, and GTM efforts without burning the budget.

Key Responsibilities

• Build B2B2C strategies that sell credit through dealers
• Execute compliant performance marketing campaigns
• Create credibility with banking partners and delight end users
• Optimize CAC, channel ROI, and third-party messaging

Requirements

• 8+ years in financial services marketing (NOT FMCG or e-commerce)
• UAE credit/lending marketing experience a big plus
• Track record of cost-efficient campaigns at startups
• Masters in Marketing/Digital preferred

Must-Haves

• Ability to market embedded fintech products
• Experience in automotive, rental, or dealer-focused ecosystems