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Be-Exec is launching a UAE-based car subscription venture and seeks a proven CEO to lead the market entry and scale across the region.
You will own strategy, team build-out, operations, and P&L while setting up partnerships with dealers and mobility providers. A hands-on leader with an entrepreneurial mindset will drive revenue growth and market validation during early stages.
An international product-driven company is launching a new business unit in the UAE a car subscription service. We are looking for a CEO to lead this initiative design a market entry strategy and ensure a successful launch with further scaling across the region. The CEO will own the full business cycle: strategy team build-out operational launch P&L responsibility and commercial growth.
Lead the full launch of the service from zero: strategy market validation product introduction.
Build and develop the team define roles and set up the management structure.
Negotiate and establish partnerships with dealers service providers and market stakeholders.
Design and implement operational processes.
Own the P&L budgeting financial modeling and key performance metrics.
Drive revenue customer acquisition and service quality growth.
Actively participate hands-on in operational and commercial tasks during early stages.
Proven experience launching new businesses or services from scratch.
Strong entrepreneurial mindset and readiness for hands-on involvement.
Solid negotiation skills and ability to build strategic partnerships at senior level.
Experience in senior leadership positions: CEO / MD / Commercial Director / Business Development Director.
Ability to build lead and scale teams; strong delegation and management skills.
Expertise in unit economics financial modeling and full P&L ownership.
Preferred experience in subscription services long-term rental leasing or mobility.
Experience in the UAE / MENA region is an advantage.
Fluency in English; Arabic language is a plus.