Chief Customer Experience Officer

Net2Source Inc.; Dubai; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in Dubai is seeking a Chief Customer Experience Officer to enhance customer engagement and satisfaction through effective strategy and AI-driven solutions. The ideal candidate will have extensive experience in customer experience, digital operations, and a passion for technology. This role promises significant impact across all customer touchpoints, focusing on metrics-driven success in a fast-paced environment.

Qualifications

• 10+ years in customer experience, digital operations, or performance transformation.
• Ability to turn customer insights into actionable business strategies.
• Experience with AI tools in business environments.

Responsibilities

• Own CX strategy to improve customer reviews and loyalty.
• Lead cross-functional initiatives for CX improvements.
• Measure and analyze customer experience metrics.

Skills

Customer experience

Service design

Digital operations

Performance transformation

AI knowledge

Collaboration skills

Job description

We are Hiring!!!

Job Title: Chief Customer Experience Officer

Location: Dubai, UAE

Reports to: CEO

We are seeking a sharp, analytical, and action-oriented Chief Customer Experience Officer to lead the charge in strengthening our reputation, deepening customer loyalty, and driving measurable improvements across the entire customer journey. The ideal candidate will use data and AI to uncover experience gaps and will work with product, sales, training, and service leaders to fix them. This person will not just identify problems but will lead cross-functional initiatives to solve them in ways that move the needle — fast and sustainably.

Key Responsibilities:

Online Reputation & Google Reviews:

• Own the end-to-end strategy to reduce negative Google reviews and increase genuine positive reviews across all platforms
• Develop and oversee a real-time customer resolution team to intervene before issues escalate publicly
• Build automated and advisor-linked review generation systems to recognize top performers and close feedback loops
• Conduct deep-dive analysis of bad reviews to identify patterns and propose systematic fixes

Cross-Functional CX Improvement:

• Use customer feedback, behavioral data, and root cause analytics to create structured action items for product heads, sales leaders, and other business owners
• Collaborate with Learning & Development to tailor training interventions based on advisor-level gaps in communication, empathy, product knowledge, or digital tool usage
• Partner with Tech and Product teams to implement CX-enhancing features, fixes, and workflows — and track ROI of these initiatives
• Serve as the central orchestrator across departments to ensure every customer pain point results in a well-owned, time-bound solution

Voice of Customer & Measurement:

• Define, standardize, and refine how we measure customer experience — including beyond NPS and CSAT
• Build a CX Intelligence dashboard that gives business unit leaders actionable insights at advisor, team, and product levels
• Launch Voice of Customer programs across digital and offline channels and use these insights to shape roadmap and training priorities
• Identify patterns in churn, service escalations, review sentiment, and product friction to drive structural change

CX Leadership & Culture:

• Be the internal champion for our customer — ensuring their perspective is front and center in every strategic decision
• Embed customer-centric thinking into how we hire, train, and evaluate our team members
• Collaborate with HR and department heads to embed CX KPIs and outcomes into performance reviews, especially for frontline roles
• Lead CX rituals such as closed-loop review of complaints, monthly insights meetings, and top-performer recognitions

AI-Driven Execution

• Embrace AI tools and technologies to enhance feedback analysis, automate insights, improve speed of response, and scale advisor-level diagnostics
• Use AI-powered sentiment analysis, conversation intelligence, and predictive analytics to drive proactive CX interventions
• Identify and implement AI solutions to help frontline teams become more efficient, empathetic, and accurate in their service delivery
• Stay up to date with AI trends and proactively test and integrate emerging tools that can improve CX outcomes, productivity, or decision-making
• Foster a culture of continuous AI learning and experimentation across the CX function

Execution & Accountability

• Ensure that CX-related projects have clear owners, timelines, and follow-through across departments
• Develop forcing functions that drive daily and weekly focus on customer outcomes
• Regularly present insights and action plans to the CEO and leadership team, with a bias toward progress, not perfection

Key Success Metrics:

• Increase in Google review rating and decrease in negative reviews across all locations and business lines
• Uplift in Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) quarter on quarter
• Improvement in first contact resolution and reduction in average resolution time
• Higher advisor-level performance transparency and personalized training impact through data
• Increase in conversion rates due to better CX at quote, sales, and post-sale touchpoints
• Improved customer retention and repeat purchase behavior year over year
• Growth in organic leads attributed to word-of-mouth referrals and online advocacy
• Direct correlation between CX improvements and top-line revenue growth over time

Skills & Qualifications:

• 10+ years of experience in customer experience, digital operations, service design, or performance transformation
• Proven ability to turn customer insights into cross-functional action and business impact
• Demonstrated experience in applying AI tools in real-world business environments to improve efficiency and insight generation
• Passion for AI and technology with a strong willingness to continuously learn, experiment, and stay ahead of the curve
• Strong collaboration and influence skills with both frontline managers and senior executives
• Comfortable working in a high-performance, metrics-driven environment where speed and quality both matter