Chief Commercial Officer

Ionix International; Dubai; On-site; AED 1,200,000 - 2,000,000; Full time

Job summary

Ionix International is seeking a strategic Chief Commercial Officer (CCO) to lead the Group-wide B2C commercial strategy and drive sustainable growth across multiple markets. You will own revenue, profitability, EBITDA, and the commercial P&L, while guiding player acquisition, CRM, retention, loyalty, and VIP management.

Collaborating with Country Managers and cross-functional leaders, you will translate group priorities into market plans, informed investment decisions, and measurable results to

Qualifications

• Senior commercial leadership in a multi-market B2C business with P&L responsibility.
• Experience leading acquisition, retention, CRM, loyalty, and VIP strategies in betting, gaming, or a digital consumer business.

Responsibilities

• Define and execute the Group’s B2C commercial strategy, owning revenue targets, budgets, profitability, EBITDA, and P&L across markets.
• Lead acquisition across paid media, affiliates, partnerships, and organic channels; optimize FTD growth and long-term value.
• Direct CRM lifecycle management, loyalty programs, and VIP strategies to boost activity and LTV.
• Ensure promotional investments contribute to Net Gaming Revenue and profitability while reducing bonus reliance.
• Partner with Product, Tech, Payments, and Customer Service to improve customer experience and commercial outcomes.
• Establish data-led reporting and use insights to guide planning, budget allocation, and channel optimization.
• Align Group and country delivery, setting clear priorities with Country Managers.

Skills

Senior leadership

Multi-market strategy

Revenue and P&L ownership

Acquisition & retention

CRM & loyalty programs

Data-driven decision making

Cross-functional leadership

Job description

Chief Commercial Officer (CCO) - B2C

Location: Dubai | Group / Multi-Market Scope

Department: Commercial

Reports to: Group COO

About the Role

We are seeking a strategic, commercially driven Chief Commercial Officer to lead our Group-wide B2C commercial strategy and deliver sustainable, profitable growth across multiple markets.

You will own overall commercial performance, including revenue, profitability, EBITDA, and commercial P&L. Leading the commercial agenda across player acquisition, CRM, retention, loyalty, and VIP management, you will drive growth in our player base while strengthening engagement and long-term customer value.

Working closely with Country Managers, centralised B2C specialists, and cross-functional leaders, you will translate Group priorities into clear market plans, effective investment decisions, and measurable results.

Key Responsibilities

• Lead commercial strategy and performance: Define and execute the Group’s B2C commercial strategy, owning revenue targets, budgets, profitability, EBITDA, and overall commercial P&L across markets.
• Drive efficient player acquisition: Lead acquisition across paid media, affiliates, partnerships, and organic channels, improving First-Time Depositor (FTD) growth, conversion quality, acquisition costs, and long-term player value.
• Strengthen retention and engagement: Direct player segmentation, CRM lifecycle management, reactivation, cross-sell, loyalty, and VIP strategies to increase sustained activity and customer Lifetime Value (LTV).
• Improve promotional effectiveness: Ensure promotional investment contributes to sustainable Net Gaming Revenue (NGR) and profitability, while reducing reliance on bonus-driven retention.
• Champion the player experience: Partner with Product, Technology, Payments, and Customer Service to prioritise improvements that support acquisition, deposits, engagement, and retention.
• Embed data-led decision-making: Establish consistent commercial reporting and use performance insights to guide planning, budget allocation, channel optimisation, and corrective action.
• Align Group and country delivery: Set clear commercial priorities with Country Managers while maintaining their accountability for local execution and country performance.
• Build commercial capability: Provide leadership to centralised specialists and country teams, strengthening collaboration, accountability, and the sharing of effective practices across markets.

What Success Looks Like

Success in this role means delivering sustainable growth in FTDs, Active Players, and gaming revenue while achieving profitability and budget objectives. You will improve acquisition efficiency, retention, and player lifetime value, supported by clear country-level accountability and reliable commercial performance reporting.

Skills

What You Bring

• Senior commercial leadership experience in a multi-market B2C business, with responsibility for revenue, budgets, profitability, and P&L delivery.
• Experience leading acquisition, retention, CRM, loyalty, and VIP strategies within betting, gaming, or a comparable digital consumer business.
• Strong understanding of acquisition economics, player lifetime value, marketing return on investment, and promotional effectiveness.
• Experience aligning country teams and centralised specialists within a shared operating model.
• A track record of working with Product, Technology, Payments, and Customer Service teams to improve customer experience and commercial outcomes.
• Strong strategic judgement, financial acumen, and analytical skills, with the ability to turn performance insights into clear commercial action.
• Effective leadership and influencing skills, with the ability to build capability and drive accountability across markets and functions.