Channel Customer Communications Executive

Apple; United Arab Emirates; On-site; USD 80,000 - 120,000; Full time

Job summary

Join a leading technology company as a Channel Marketer where you'll oversee budget allocation, partner strategies, and communication workshops. With 4-8 years of experience in channel marketing, ideally with a background in agencies or brands, you'll work closely with sales and development teams to drive marketing campaigns and ensure compliance with brand guidelines. Candidates should have a deep understanding of the Apple brand and exceptional media planning know-how.

Qualifications

• 4-8 years of experience in channel marketing, with a strong background in delivering campaigns.
• Experience working with or in an agency as part of a brand is a plus.
• Deep understanding of the Apple brand and guidelines.
• Previous experience influencing channel partners.
• Knowledge of media planning, content, and event marketing; digital skills up-to-date.
• Experience with Telco and Retailers is strongly preferred.

Responsibilities

• Oversee BDF planning at named resellers to ensure budgets and resources are allocated to support Apple’s strategic priorities.
• Project manage the BD CAP process and future Ascent budget input to system adjustments tracking.
• Develop a deep understanding of the Apple brand, partner brands, and the local market to help drive innovative partner strategies and creative.
• Execute communication workshops with partners' senior marketing teams and agencies.
• Support quarterly demand generation processes in collaboration with AE, BDM, and CM colleagues.
• Assist in partner contract negotiations from a channel communications, marketing, and merchandising perspective.
• Manage NPI Channel Communication for defined T2 partners.
• Drive awareness and educate partners on marketing guidance and assets.
• Share best practices across markets and partners.

Skills

Channel Marketing

Campaign Management

Brand Development

Media Planning

Digital Marketing

Fluent in English

Job description

Oversee BDF planning at named resellers to ensure budgets and resources are allocated to support Apple’s strategic priorities. Project manage the BD CAP process and future Ascent budget input to system adjustments tracking.

Develop a deep understanding of the Apple brand, partner brands, and the local market to help drive innovative partner strategies and creative for all Apple products and services.

Execute communication workshops with partners' senior marketing teams and agencies. Work one-on-one with key partners on designing long-term marketing strategies and quarterly tactical planning with local and central teams.

Support quarterly demand generation processes in collaboration with AE, BDM, and CM colleagues, ensuring optimal communication of offers, promotions, and media strategies.

Assist in partner contract negotiations from a channel communications, marketing, and merchandising perspective.

Manage NPI Channel Communication for defined T2 partners. Collaborate with Sales and Business Development teams to understand market opportunities and optimize communication and media content strategies.

Drive awareness and educate partners on marketing guidance and assets. Handle compliant usage of Apple assets and review/approve partner ATL and BTL activities.

Support sharing of standard methodologies, ROI analysis, and scaling activities across the region. Develop post-mortems, benchmarking, and KPI tracking, linking to sales performance and campaign impacts.

Share best practices across markets and partners.

Minimum Qualifications:

• 4-8 years of experience in channel marketing, with a strong background in delivering campaigns.
• Experience working with or in an agency as part of a brand is a plus.
• Deep understanding of the Apple brand and guidelines.
• Previous experience influencing channel partners.
• Knowledge of media planning, content, and event marketing; digital skills up-to-date.
• Fluent in English.
• Experience with Telco and Retailers is strongly preferred.

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