Channel, Alliances & Marketing Leader

LSD Open; Dubai; Hybrid; AED 180,000 - 240,000; Full time

Benefits offered by this job

Work-From-Home Flexibility

Home Office Budget

Holistic Support: Ollie Health & Verd…

Generous PTO

Job summary

LSD Open is seeking a commercially driven Channel, Alliances & Marketing Leader to own and grow our technology vendor and distributor ecosystem across the Middle East and South Africa. You will combine channel expertise with strategic B2B marketing, driving programmes and partnerships to fuel pipeline and revenue.

You will lead vendor alliance initiatives, manage MDF and co-investment, and coordinate with Sales and Executive leadership to convert programmes into commercial wins while scaling the

Qualifications

• Proven experience in technology channel, alliances or partner programme management.
• Strong understanding of partner tiers, specialisations, MDF, rebates, deal registration and co‑sell.
• Demonstrated experience managing enterprise technology vendors and distributors.

Responsibilities

• Own strategic relationships with technology vendors and drive partner-tier progression.
• Build specialisations and competencies that unlock commercial and strategic benefits.
• Develop a second-vendor strategy to create greater market and commercial flexibility.
• Own relationships with key distributors across Sub-Saharan Africa and the Middle East; negotiate pricing, deal registration, rebates and terms.
• Operate vendor portals and partner platforms (e.g., Red Hat Partner Connect, AWS Partner Central).
• Develop and execute a strategic B2B marketing plan linked to measurable pipeline; strengthen market positioning.

Skills

Channel management

Alliances

Marketing

Vendor management

Commercial acumen

Programme management

B2B marketing

English proficiency

Tools

Red Hat Partner Connect

AWS Partner Central

Job description

We are looking for a commercially driven Channel, Alliances & Marketing Leader to own and grow our technology vendor and distributor ecosystem across the Middle East and South Africa.

This role is for you if you can combine channel expertise, commercial thinking, hands-on programme management and strategic B2B marketing, we'd like to hear from you.

You will be responsible for leading initiatives related to:

Vendor & Alliance

• Own strategic relationships with technology vendors and drive partner-tier progression.
• Build specialisations and competencies that unlock commercial and strategic benefits.
• Develop a second-vendor strategy to create greater market and commercial flexibility.

Partner Programme Economics

• Identify and recover MDF, rebates, co-investment and other vendor entitlements.
• Ensure programme milestones, certifications and competencies are actively managed.
• Turn vendor promotions, incentives and special pricing into opportunities for Sales.

Distributor Management

• Own relationships with key distributors across Sub-Saharan Africa and the Middle East.
• Negotiate pricing, deal registration, rebates and commercial terms.
• Build strong engagement cadences and remove channel friction.

Programme Management

• Personally operate vendor portals and partner platforms, including Red Hat Partner Connect, AWS Partner Central and equivalent systems.
• Maintain accurate registrations, claims, certifications, competencies and reporting.

Marketing & Market Positioning

• Develop and execute a strategic B2B marketing plan linked to measurable pipeline.
• Strengthen the company's technology-services brand and market positioning.
• Drive strategic events, analyst, media and industry engagement.
• Lead and develop the Marketing function as the business scales.

Sales & Executive Partnership

• Work closely with Sales and Executive leadership to convert vendor programmes into commercial wins.
• Provide visibility on partner performance, programme economics, pipeline contribution and opportunities.

Requirements

• You are currently based in Dubai
• Proven experience in technology channel, alliances or partner programme management.
• Strong understanding of partner tiers, specialisations, MDF, rebates, deal registration and co‑sell.
• Demonstrated experience managing enterprise technology vendors and distributors.
• Experience personally administering vendor portals and partner‑programme tools.
• Strong commercial acumen with the ability to connect programmes to margin, revenue and pipeline.
• Excellent written and spoken English.
• Highly organised, commercially rigorous and comfortable owning administrative detail.

Benefits

• Work-From-Home Flexibility: Design a remote work schedule tailored to your personal rhythm and productivity style.
• Home Office Budget: Complete financial coverage for gear, high-end monitors, and ergonomic set-ups for your home workspace.
• Holistic Support: Free access to therapy via Ollie Health and dedicated personal financial coaching through Verdades Consulting.
• Generous PTO: Leave accrues from your first day with us. After your first year of employment, you will be entitled to 30 calendar days of paid annual leave per year.