Brand & Communication Specialist - Regional Office

MBRF; Dubai; On-site; AED 150,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation package

Global and collaborative work culture

Job summary

MBRF, a leading global food company, invites you to shape consumer experiences across the Middle East region. You will craft and execute experiential marketing strategies, manage events, sponsorships, and activations, and ensure brand consistency across Arabic and English communications.

In this role you will lead local campaigns, collaborate with agencies and stakeholders, monitor budgets, and derive learnings to optimize future activations while upholding BRF sustainability commitments.

Qualifications

• 4+ years of experience in FMCG marketing.
• At least 3 years in brand, communications, events or activations.
• Fluent in Arabic; English proficiency required.
• Bachelor’s degree in business management or marketing.

Responsibilities

• Lead experiential marketing and campaigns for region; manage events, sponsorships, exhibitions, and activations.
• Develop consolidated activation calendars and ensure brand consistency.
• Align communications with business objectives and consumer insights.
• Oversee budgets, PO creation, invoices, and spend reporting.
• Coordinate with agencies and stakeholders; manage design of event branding materials.
• Evaluate event outcomes and optimize future activations.
• Ensure Arabic communications align with brand voice.

Skills

FMCG Marketing

Brand Management

Bilingual Arabic/English

Education

Bachelor's degree in business management or marketing

Job description

How about building your career at one of the world’s largest food companies? Come work at MBRF, a company present in the lives of thousands of families around the world. From the simplest moments to the most special ones, we nourish life through quality, innovation, and the people who make everything happen.

What will you be doing at MBRF?

• Reporting to the regional office, execute Experiential Marketing Strategy for KSA, to drive higher affinity with our existent and new target audiences (e.g.: Festivals, Events Sponsorship, Exhibition, Guerrilla Marketing).
• Create consolidated activation calendar including local events driving synergy and acting as a brand guardian to ensure consistency.
• Ensure that communication strategy aligns with business objectives, market dynamics and consumer behavior insights.
• Tailor communication plans to create cultural connection with our consumers.
• Lead and execute local campaigns, influencers & activations on time; Establish and oversee campaign performance metrics, ensuring results are maximized and budgets are adhered to.
• Monitor and report the learnings, making clear recommendation for improvements
• Ensure all Arabic communications are accurately proofread and aligned with the brand’s tone of voice, maintaining consistency across all touchpoints.
• Manage the planning, logistics and execution of events and exhibitions.
• Develop and maintain strong communication with agencies and key stakeholders.
• Oversee the design and development of events and exhibition branding materials. Raise awareness internally and externally regarding events.
• Evaluate success of the events and create clear learnings for continuous optimization.
• Manage budget related to the events and ensure monthly management, including PO creation, invoice bookings, and spend reports in line with the plan
• Support the implementation of regional PR strategies, oversee and develop executive communications.
• Comply with BRF Sustainability Policy guidelines, ensure adherence to BRF Sustainability Plan through activities in its routines that promotes compliance with the indicators and global ESG (Environmental, Social and Governance) commitments of the Company, ensuring the connection between its actions and sustainable development in the BRF chain.

What kind of profile are we looking for?

• 4+ years of experience in an FMCG company within the marketing function.
• Minimum of 3 years’ in brand, communication roles, including exhibitions, events and activations.
• Desirable experience in Corporate Communication & PR, Retail Marketing, E-commerce, Social Media.
• Fluent in Arabic and English is mandatory
• Bachelor’s degree in business management, marketing, or a related field.

What competencies are key to this role?

• Brand & Communication Management - Develop and execute brand and communication strategies.
• Event & Activation Execution - Plan and manage exhibitions, sponsorships, events, and brand activations.
• Stakeholder & Agency Management - Collaborate effectively with internal teams and external agencies.
• Consumer Insight & Analytical Thinking - Use market and consumer insights to optimize campaigns and communications.
• Project & Budget Management - Manage multiple campaigns, timelines, and marketing budgets successfully.

What can you expect from MBRF?

• Being part of a global, collaborative and dynamic working environment
• Strong corporate culture with commitments to customers, employees & environment we serve
• Vertical, horizontal, and cross-functional growth opportunities
• Competitive compensation package