Category Marketing Manager

Reliance Human Resources Consultancy; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Category Marketing Manager to drive marketing plans for Edible Oils & Fats. The role involves managing P&L, conducting market analyses, and leading marketing activities to enhance product performance and brand awareness. If you have a strong background in marketing, coupled with experience in brand management, this is a fantastic opportunity to join a dynamic team in Dubai.

Qualifications

• 3-5 years of experience in brand management and marketing in FMCG.
• Preferably with trade marketing and sales knowledge.

Responsibilities

• Manage P&L and oversee performance of marketing categories.
• Conduct market analysis and oversee product launches.
• Develop reports and manage category budgets.

Skills

Analytical skills

Market trends understanding

Creativity

Budget management

Communication skills

Market research experience

Time management

Strategic thinking

Education

Bachelor's Degree in Marketing

Job description

We are looking for a Category Marketing Manager for one of our FMCG clients specializing in Edible Oils & Fats (Olive Oil, Vegetable Oil, Ghee, Butter, etc.) based out of Dubai.

Job Description :

Manage categories effectively through well-developed marketing plans, leading to increased volume, value, and profitability. Develop annual marketing activity plans for the categories. Manage the P&L of the categories. Act as the brand ambassador to drive equity, awareness, and off-take.

Education & Experience :

Bachelor's Degree in Marketing

3-5 years of experience in brand management and marketing, preferably with trade marketing and sales knowledge in FMCG.

Skills and Competencies

• Analytical skills and attention to detail
• Understanding of market trends and responding to customer needs
• Creativity and ability to produce innovative ideas
• Budget management skills
• Excellent written and verbal communication skills
• Experience with market research
• Time and project management skills, capable of handling multiple projects
• Strategic thinking to develop effective campaigns

Responsibilities :

• Oversee overall performance of categories, including equity, distribution, and sales; manage the P&L
• Conduct market analysis and oversee product launches
• Monitor marketing activities and measure campaign success
• Develop reports and consumer packaging
• Manage category budgets
• Organize events such as product launches, exhibitions, and photoshoots