Category Manager / Brand Manager (Expat)

Set up each GSP’s mid-short term goal & strategy (1~3 years) for / with countries in the APAC-EU division based on the HQ’s direction.

• Prioritize the strategies and set up the action plans by category, considering each market’s dynamics (3Cs) and company’s competency.
• Get resources to execute the actions from HQ based on clear priorities and action plans.
• Provide category-related business input to inform the business goal-setting process and take responsibility for the delivery of business results, following engagement in the goal-setting process.

Develop and implement a pipeline of regional category initiatives and opportunities (Innovation / Investment / new market entry).

• Establish / Elaborate product & technology roadmap for each region in collaboration with each country and relevant V / Cs.
• Develop new market entry plan based on local market understanding.
• Deploy C2C business model and set up an efficient process for C2C sales.
• Lead C2C product expansion in collaboration with other regions for cross-regional C2C initiatives.
• Provide input in country’s new investment decision-making, such as capital expenditure.
• Monitor and support global product / category performance.
• Track performance and manage course-correction.
• Joint responsibility of Sales / GP.

REQUIREMENTS :

• 5~10 years of experience in marketing or strategy development in an FMCG company.
• Has a solid track record in setting up the strategy from scratch and direct implementation leading various value chains (production, R&D, procurement, etc.).