Cards Acquisition

PayTech Nexus Ltd; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Cards Specialist to drive customer acquisition through innovative digital and non-digital strategies. In this pivotal role, you will identify opportunities for cross-selling, design compelling campaigns, and ensure effective execution while managing stakeholder relationships. Your expertise in product launch lifecycles and campaign management will be crucial as you work to optimize acquisition costs and enhance sales productivity. Join a dynamic team where your contributions will significantly impact the growth and success of the organization.

Qualifications

• 10-15 years experience in product launch lifecycle and campaign design.
• Strong understanding of acquisition drivers and onboarding processes.

Responsibilities

• Identify acquisition opportunities and launch digital campaigns.
• Coordinate campaign execution and troubleshoot issues.

Skills

Stakeholder Management

Analytical Skills

Communication Skills

Leadership Skills

Risk Management

Sales Compliance

Job description

• Project scope: Cards Specialist (acquisition)

Role:

Acquisition

• Identify acquisition opportunities focusing on cross-sell for the short-term
• Work on acquisition of new-to-bank customers through digital and non-digital channels
• Work on launching digital campaigns through owned and paid media channels
• Design the ideal campaigns based on an understanding of the client capabilities and priorities
• Build business cases to facilitate internal buy-in and approvals
• Coordinate campaign execution and troubleshoot any issues that may come up
• Understanding of market segments to drive acquisition
• Thorough understanding of acquisition drivers, onboarding criteria, credit initiation process, credit policy, app score, bureau dynamics, etc.
• Previous experience in designing and launching incentive structures and tactical campaigns
• Knowledge of acquisition cost optimization, approval rate lift, channel mix, sales productivity, etc.
• Understanding and experience of STP customer onboarding and process reconfiguration
• Strong stakeholder management including business (product/portfolio), credit, operations, IT, HR, and 3rd parties
• Experience in sales compliance, risk management, and controls

KPIs:

• Number of new acquired MC cards
• Spend uplift from existing portfolio
• Timeliness of new product launch

Knowledge & Experience:

10-15 years experience in the full lifecycle of product launch including:

• Designing product features
• Exploring partnerships
• Configuring systems with internal stakeholders including IT, contracting, and marketing
• Executing Go-To-Market strategy for product launch
• Independent and self-starter individual with the right level of analytical, communication, leadership, and stakeholder management skills to manage end-to-end card product launch or revamp projects
• Knowledge of the Arabic language is a plus but not a mandatory requirement