Cantonese Speaking Sales Executive

Cognita; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Cognita, a global network of schools, seeks a Cantonese-speaking sales professional based in Dubai to lead the journey from enquiry to enrolment.

You will manage high-volume communications across phone, email, WhatsApp and other channels, building relationships and driving conversions while meeting ambitious targets.

This role requires strong commercial acumen, CRM proficiency, and the ability to engage international families with excellent English.

Qualifications

• Fluent Cantonese required for all customer interactions.
• Excellent spoken and written English.
• Proven sales or business development experience.
• Experience managing a sales pipeline in a CRM (HubSpot/Salesforce).
• Strong communication and relationship-building skills.
• Comfortable in a fast-paced, high-volume, target-driven environment.
• Willingness to travel internationally may be required.

Responsibilities

• Manage prospective families from initial enquiry through to enrolment.
• Build and maintain a strong pipeline of qualified opportunities.
• Drive enquiry-to-application and application-to-enrolment conversion.
• Conduct consultative sales conversations and confidently manage objections.
• Proactively follow up and re-engage prospective customers.
• Work towards individual and team activity, conversion and enrolment targets.
• Coordinate closely with admissions, customer experience, marketing and leadership teams.
• Maintain accurate CRM records and use pipeline data to prioritise activity and improve performance.

Job description

Fluent Cantonese is essential and non-negotiable for thisposition.

Working with us

Cognita is a global family of over 90 schools across 21countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and9 languages of instruction. Our strength lies in our diversity. There is nosingle model of a Cognita school because education is inherently local. Whenfamilies choose a school, they are making a deeply personal and community-baseddecision, and our schools reflect this.

What unites us is a shared ambition to deliver consistentlyhigh-quality education, alongside an exceptional experience for students andparents. We define this clearly through group-wide standards that articulatewhat “great” looks like, while allowing schools the freedom to express theirlocal identity.

We have recently launched a new vision and strategic plan.It is ambitious and sets a clear direction for the years ahead.

Job Overview

You will be the first point of contact for prospectivefamilies, managing the journey from initial enquiry through to application andenrolment. This is a sales focused, target driven role requiring strongrelationship building skills, commercial awareness and the ability toconfidently convert opportunities.

You will manage a high volume pipeline across phone, email,WhatsApp and other digital channels, while delivering a highly personalised andpremium customer experience.

Key Responsibilities

• Manageprospective families from initial enquiry through to enrolment
• Buildand maintain a strong pipeline of qualified opportunities
• Driveenquiry-to-application and application-to-enrolment conversion
• Conductconsultative sales conversations and confidently manage objections
• Proactivelyfollow up and re-engage prospective customers
• Worktowards individual and team activity, conversion and enrolment targets
• Coordinateclosely with admissions, customer experience, marketing and leadershipteams
• Maintainaccurate CRM records and use pipeline data to prioritise activity andimprove performance

What We're Looking For

• FluentCantonese is essential, with excellent spoken and written English
• Provenexperience in sales, business development, account management, admissionsor relationship management
• Astrong track record of achieving commercial or performance targets
• Experiencemanaging a sales pipeline through a CRM system such as HubSpot, Salesforceor similar
• Excellentcommunication and relationship-building skills
• Comfortableworking in a fast-paced, high-volume and target-driven environment
• Aproactive, resilient and commercially minded approach
• Strongcultural awareness and confidence working with international customers

Location & Working Pattern

Based in Dubai, UAE, the working week may be Monday–Fridayor Tuesday–Saturday, depending on operational requirements. Internationaltravel and occasional weekend work may also be required.

If you are a Cantonese-speaking sales professional whoenjoys building relationships, working towards ambitious targets and turningopportunities into results, we would be keen to hear from you.

Cognita is committed to safeguarding the welfare ofchildren and young people and expects the same from its employees. All newstaff will be subject to detailed and enhanced pre-employment clearance,including identity checks, criminal background checks for all countries livedin, qualification checks, employment checks to include an exploration of anygaps in employment, and satisfactory reference checks for all employment in thelast 10 years.