Campaign Architect: Database Marketing & Insights

Wynn Al Marjan Island; Dubai; On-site; AED 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary in AED

Healthcare package

Generous leave policy

Incentive programs

Employee benefits

Job summary

Wynn Al Marjan Island is seeking a Campaign Manager - Database Marketing to join the resort’s Database Marketing team in Dubai. You will own the end-to-end lifecycle of campaigns, build precise audiences, and translate data science outputs into actionable marketing criteria.

The role requires strong QA, clear communication, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business Analytics, CRM Marketing, or a related field.
• 4+ years in business analytics, database marketing, campaign operations, or similar roles.
• Strong understanding of gaming performance metrics (ADT, Theo, Coin-In, Win, reinvestment).
• Hands-on experience with SQL; knowledge of Python is a plus.
• Exceptional attention to detail with strong QA capabilities.
• Proven ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
• Strong communication skills, with the ability to translate complex analytical inputs into clear operational execution.
• Highly organized, reliable, and process-driven, with a focus on accuracy, consistency, and scalability.

Responsibilities

• Manage the full lifecycle of campaigns from audience selection to deployment handoff.
• Build, validate, and deliver campaign audiences with accurate targeting, volumes, suppressions, and exclusions.
• Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria.
• Maintain and execute campaign calendars (daily, weekly, monthly) with deadlines.
• Lead analytical responses to inquiries from Gaming Operations.
• Monitor campaign execution and resolve targeting errors, data issues, or inconsistencies.
• Operationalize Data Science models to align campaigns with objectives and player value segmentation.
• Support post-campaign analysis with clean datasets and documentation.
• Partner with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams to align requirements.
• Support testing strategies (A/B testing) through accurate audience setup and execution.
• Act as liaison between Marketing and Data Science to translate business needs into technical execution.

Skills

Analytical thinking

Communication

Attention to detail

Multitasking

Education

Bachelor’s degree in Business Analytics, CRM Marketing, or a related field

Tools

SQL

Python

Job description

Wynn Al Marjan Island is seeking a Campaign Manager - Database Marketing to join the resort’s Database Marketing team in Dubai. You will own the end-to-end lifecycle of campaigns, build precise audiences, and translate data science outputs into actionable marketing criteria.

The role requires strong QA, clear communication, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.