Campaign Analyst

PayTech Nexus Ltd; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a skilled professional to enhance customer journeys through data-driven insights and multi-channel campaigns. This role focuses on mapping customer interactions, designing effective campaigns, and utilizing performance testing to ensure optimal results. Collaborating closely with marketing and product teams, you will play a crucial role in improving customer engagement and decision-making. If you are passionate about leveraging data to create impactful customer experiences, this opportunity is perfect for you.

Qualifications

• Strong ability to map and analyze customer journeys across channels.
• Experience in designing multi-channel campaigns and measuring their success.

Responsibilities

• Design and deliver campaigns while measuring their effectiveness.
• Implement data-driven changes to optimize campaign performance.

Skills

Customer Journey Mapping

Campaign Design

A/B Testing

Data Analysis

CRM Strategy

Collaboration

Job description

Improve Customer Journeys: Map and analyze end-to-end customer journey, identifying touchpoints and interactions across various channels (e.g., website, email, social media, etc.).

Campaigns and Measurement: Design and deliver multi-channel campaigns and campaigns measurement.

Performance and A/B Testing: Design and execute performance tests and A/B tests to ensure campaigns are optimized.

Improvements: Implement changes to optimize campaign performance through data-driven insights.

Decision Intelligence: Use data-driven insights to make informed decisions, analyzing customer behavior, preferences, and engagement patterns to improve decision-making.

CRM & Contact Rules: Support CRM strategy and establish rules for customer interactions, ensuring consistent and personalized communication. These rules guide when, how, and through which channels customers receive messages.

Data Selection: Build customer segments and audiences to target the right customers.

Collaboration: Work closely with marketing, product, and data teams to align strategies and enhance the overall customer experience.