Business Development Manager

GBS Dubai; Ajman; On-site; AED 30,000 - 60,000; Full time

Job summary

An established industry player in higher education is seeking a dynamic recruitment specialist to enhance student enrollment through innovative marketing strategies and strong partnerships. This role involves managing relationships with education consultants, conducting training sessions, and driving footfall to the campus. With a focus on achieving recruitment targets, you will collaborate with marketing and academic teams to align strategies with course offerings. If you are passionate about education and have a knack for building relationships, this opportunity is perfect for you. Join a forward-thinking institution dedicated to widening access to higher education and empowering students in their career journeys.

Qualifications

• 3+ years of experience in student recruitment or education sales.
• Strong network of education consultants and agencies is a plus.

Responsibilities

• Identify and manage education consultants for student recruitment.
• Organize kiosk marketing activities and local events for lead generation.

Skills

Student Recruitment

Communication Skills

Negotiation Skills

Interpersonal Skills

Time Management

Education

Bachelor's Degree in Business

Master's Degree in Marketing

Job description

· Identify, onboard, and manage education consultants and agents to recruit domestic students.

· Build and maintain strong relationships with channel partners to ensure consistent lead flow and enrolment conversions.

· Conduct training sessions and workshops for partners to keep them updated on GEDU’s offerings.

Kiosk & Field Marketing:

· Organize and manage kiosk marketing activities in malls, education fairs, and public events to generate leads.

· Represent GEDU in local events, exhibitions, and seminars for brand visibility and student engagement.

On-Campus Walk-Ins:

· Drive footfall to the GEDU campus through targeted outreach and local partnerships.

· Handle walk-in inquiries, conduct counselling sessions, and convert prospects into enrollments.

Target Achievement:

· Work towards achieving weekly and monthly student recruitment targets.

· Maintain and report on KPIs such as lead conversion, partner performance, and campaign ROI.

· Collaborate with marketing and academic teams to align recruitment strategies with course offerings and timelines.

· Prepare daily, weekly, and monthly performance reports.

Desired Candidate Profile:

· Bachelor’s/Master’s degree in Business, Marketing, or a related field.

· 3+ years of experience in student recruitment, education sales, or business development.

· Strong network of education consultants and agencies is a plus.

· Excellent communication, negotiation, and interpersonal skills.

· Ability to work independently, manage time effectively, and meet deadlines.

· Willingness to travel locally for field activities and partner visits.

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GBS Dubai

GBS is a higher education provider specialising in a range of sector-relevant courses, leading to globally-renowned qualifications at campuses in Dubai, the United Kingdom, and Malta. Our partnerships with leading higher education providers enable us to deliver vocational, undergraduate, and postgraduate programmes in banking, finance, accounting, business, tourism, healthcare – and more. We aim to help students thrive in today’s competitive job market through strong links to employers and bespoke academic and career guidance. Our learning environments are inclusive, and we seek to widen access to higher education among under-represented groups. Students taking our GBS courses earn internationally recognized qualifications accepted worldwide. In the UAE, GBS Dubai is authorized by the Knowledge and Human Development Authority.