Business Analyst

GMG; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player in the well-being sector is seeking a Senior Omnichannel Analyst to spearhead Q-commerce initiatives within its Health & Beauty division. This dynamic role involves executing growth strategies, managing partnerships with leading delivery platforms, and ensuring optimal sales performance. Candidates should possess a strong background in e-commerce operations, data analysis, and sales strategy. Join a forward-thinking company that values innovation and collaboration, and play a pivotal role in shaping the future of retail in the Middle East.

Qualifications

• 4+ years of experience in e-commerce/Q-Commerce sales or operations.
• Strong understanding of product management and inventory management.

Responsibilities

• Manage Q-Commerce operations and collaborate with partners to drive sales growth.
• Analyze performance metrics and implement corrective actions as needed.

Skills

Q-Commerce Operations

Data Analysis

Sales Strategy

Communication Skills

Performance Tracking

Education

Bachelor's Degree in Business or related field

Tools

Excel

Power BI

Amazon Seller Central

Job description

Who we are:

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Senior Omnichannel Analyst Role Summary:

The role holder is responsible for delivering Q-commerce sales & gross margin targets through growth strategies within GMG's Health & Beauty business division.

Job Description:

1. Align and execute plans for Q-Commerce in line with business expectations and targets.
2. Manage Q-Commerce operations focusing on growth opportunities and collaborate with partners such as talabat, Instashop, Careem, Deliveroo, etc., onboarding new partners as needed.
3. Plan and achieve superior sales & margins ensuring a strong ROI through campaigns like CPC, Premium listing, etc.
4. Coordinate business review meetings with channel partners to improve brand presence & positioning.
5. Evaluate performance against plans and take corrective actions on metrics such as product, revenue, traffic, basket size, conversion, pricing gaps, SLAs, Ratings, etc., collaborating with cross-functional teams including retail operations, planning, category, and marketing.
6. Ensure stock accuracy through continuous monitoring, resolution, and process improvements in collaboration with planning, allocation, and ICD teams.
7. Work with finance, planning, and marketing teams to create promotions and campaigns that drive top-line growth and profitability.
8. Analyze and review product listings and content on platforms to ensure they are up-to-date and aligned with market trends.
9. Set up and utilize reports to monitor business performance against plans on key areas.
10. Share insights and recommendations with stakeholders from buying, planning, and senior management to facilitate growth actions.
11. Monitor competitive pricing and propose strategic action plans accordingly.

Functional/Technical Competencies:

• Familiarity with marketplace/Q-Commerce channels and systems (e.g., Amazon Seller Central).
• Proficiency in tools like Excel and Power BI for performance tracking.
• Ability to analyze and interpret reports to evaluate KPIs such as sales, traffic, and conversions.
• Strong understanding of Q-Commerce/e-commerce operations, including product management, order fulfillment, and inventory management.
• Advanced skills in MS Excel and the MS Office suite, especially in data analysis and reporting.
• Excellent communication and interpersonal skills.

Experience:

• Experience managing marketplace/Q-Commerce channels (e.g., Instashop, talabat, Deliveroo) within retail or pharmacy environments.
• Minimum of 4+ years of experience in e-commerce/Q-Commerce sales, operations, or growth roles.