Branding Section Head

Department of Community Development; Abu Dhabi; On-site; AED 300,000 - 450,000; Full time

Job summary

The Department of Community Development seeks a visionary Emirati leader to spearhead branding initiatives across the UAE. This role demands a strategic thinker with extensive experience in brand strategy, creative direction, and team management, coupled with a strong portfolio. The successful candidate will shape brand messaging and visual identity, leveraging innovative tools and technologies.

Qualifications

• 6–10 years in brand strategy, creative direction, or communications.
• Strong portfolio showcasing strategic and creative work.
• Experience working in the public sector or with national initiatives.

Responsibilities

• Lead brand strategy, positioning, and tone of voice.
• Oversee visual identity systems and brand governance.
• Manage rebranding campaigns and creative direction.

Skills

Strategic Thinking

Storytelling

Design

Innovation

Managerial Experience

AI Tools

Education

Bachelor's degree in graphic design or a related major

Tools

Adobe Creative Suite

Figma

Canva

Job description

The Department of Community Development is looking for a visionary Emirati leader to shape and elevate our brand.

If you're a strategic thinker with a passion for storytelling, design, and innovation — this is your opportunity to lead impactful branding initiatives that resonate across the UAE.

What You’ll Do

• Lead brand strategy, positioning, and tone of voice
• Oversee visual identity systems and brand governance
• Align messaging across digital, print, and social platforms
• Manage rebranding campaigns and creative direction
• Leverage AI tools to enhance brand and design workflows

Must-Haves

• 6–10 years in brand strategy, creative direction, or communications
• Strong portfolio showcasing strategic and creative work
• Managerial experience leading creative teams
• Experience working in or with the public sector, semi-government entities, or national initiatives
• Proficiency in Adobe Creative Suite, Figma, and Canva
• Availability for ad hoc support outside business hours
• Hands-on experience with AI tools in branding/design
• Bachelor's degree in graphic design or a related major