Brand Specialist

About 51Talk

51Talk is a leading international EdTech company dedicated to providing high-quality English language education. With a strong global presence, a team of over 30,000 employees, and more than 15 branches worldwide, we strive to make English learning accessible and enjoyable for learners of all ages. Join us and be part of a company that values innovation, creativity, and excellence in education.

About the Role

We are looking for a Branding Specialist to lead and execute branding initiatives in Dubai. This role focuses solely on branding efforts, ensuring a strong and impactful brand presence in the local market.

Key Responsibilities

• Develop and execute branding strategies aligned with the company's overall marketing objectives.
• Enhance brand awareness and engagement through innovative branding initiatives.
• Collaborate with creative and marketing teams to develop compelling brand materials.
• Establish and maintain partnerships to strengthen brand visibility.
• Track and analyze branding performance metrics, providing insights for continuous improvement.
• Manage budgets and timelines to ensure efficient execution of branding efforts.

What We Are Looking For

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in branding and brand strategy.
• Strong project management skills with the ability to multitask and meet deadlines.
• A creative mindset with a passion for building and enhancing brand identity.
• Excellent communication and negotiation skills to develop strong partnerships.
• Fluency in both English and Arabic is required.