Brand & Social Media Lead - Hospitality & Luxury

The Executive Centre; Dubai; On-site; AED 120,000 - 210,000; Full time

Job summary

The Executive Centre is a global, premium flexible office provider seeking an Executive Marketing & Communications to join the Global Marketing Team in Dubai. The role focuses on day-to-day management and execution of social media content across TEC Middle East and Atlas, our hospitality and F&B brand.

The ideal candidate is creative, highly organized, proactive, and capable of planning calendars, identifying trends, and producing engaging social-first content for multiple platforms.

Qualifications

• 3+ years of experience in social media, content marketing or communications.
• Strong mobile photography and videography skills.
• Degree in Marketing, Communications, Journalism, Media, or a related discipline preferred.
• Native-level or fluent English and Arabic is required.

Responsibilities

• Effectively respond to and action social media requests from regional teams while planning and managing content calendars across TEC Middle East and Atlas channels.
• Develop creative content ideas and social media concepts that support brand objectives and audience engagement.
• Capture high-quality photo and video content across TEC centres, events, member experiences, Atlas locations, partnerships, and activations.
• Create and edit social-first content for Instagram, TikTok, Snapchat, Stories, and Reels using mobile devices and creative software.
• Publish, schedule, and monitor content performance across social media platforms.
• Engage with audiences and respond to comments, messages, and enquiries promptly and professionally.
• Stay informed on social media trends, platform developments, creator behaviour, and emerging content formats, identifying opportunities to adapt them in a way that aligns with TEC and Atlas brand positioning.
• Design and produce creative assets using Adobe Creative Suite, CapCut, Canva, or similar tools.
• Work closely with the Global Content Team in Hong Kong to ensure content aligns with brand standards, tone of voice, and strategic priorities.
• Collaborate with local teams, agencies, creators, photographers, videographers, and external partners to support content production and campaign execution.

Skills

Social media marketing

Content creation

Photography

Videography

Copywriting

Adobe Creative Suite

CapCut

Canva

Team collaboration

Education

Bachelor's or higher in Marketing/Communications/Journalism/Media

Tools

Adobe Creative Suite

CapCut

Canva

Figma

Microsoft Office

Job description

The Executive Centre is a global, premium flexible office provider seeking an Executive Marketing & Communications to join the Global Marketing Team in Dubai. The role focuses on day-to-day management and execution of social media content across TEC Middle East and Atlas, our hospitality and F&B brand.

The ideal candidate is creative, highly organized, proactive, and capable of planning calendars, identifying trends, and producing engaging social-first content for multiple platforms.