Brand Performance Manager (Insights and Analytics)

Landor; Dubai; Hybrid; AED 120,000 - 150,000; Full time

Job summary

A leading brand consultancy in Dubai seeks a Brand Performance Manager to enhance brand strategies using data insights. The role involves managing projects, analyzing data, and collaborating with diverse teams to drive brand performance in the Middle East. Candidates should be fluent in Arabic and have a strong background in brand performance and market research.

Qualifications

• Experience in Brand Performance or Market Research within the Middle East preferred.
• Ability to translate research insights into actionable strategies.

Responsibilities

• Support strategic efforts in the Middle East, contributing to Brand Performance.
• Manage execution of Brand Performance projects providing actionable insights.

Skills

Fluency in Arabic

Strategic Thinking

Project Management

Communication

Tools

Brandwatch

Qualtrics

Survey Monkey

Job description

Brand Performance Manager (Insights and Analytics)

Dubai

Landor is seeking a Brand Performance Manager to join our Dubai studio. Could this be you?

We are Landor.

World-leading brand specialists.

Consulting. Design. Experience.

Connecting business strategy to brand.

Bringing every facet of brand to life.

Creating brand-led experiences for talent & customers.

United in our drive to make a positive difference.

Proudly part of WPP.

We build brands designed to transform.

Our Landor Group includes leaders in sonic branding and award-winning motion specialists ManvsMachine.

What You'll Do:

• Support Landor's strategic and creative efforts in the Middle East, contributing to our Brand Performance offering as part of a global team within our design agency.
• Utilize data and insights to develop meaningful brand strategies and designs for various global consumer and corporate brands, linking brand to business outcomes.
• Employ research techniques, including quantitative and qualitative methods, to answer key business questions related to brand strategy & performance, experience & culture in the Middle East.
• Manage the execution and delivery of Brand Performance projects that provide actionable insights for strategic brand decisions in the region.
• Analyze primary and secondary data to generate actionable insights, working with senior leadership to develop impactful recommendations tailored to the Middle East market.
• Support the evolution of our offerings to meet client needs in the Middle East and establish processes for successful delivery.
• Review current consulting offers, recommend improvements, and standardize workflows, approaches, and deliverables.
• Promote Brand Performance capabilities by creating case studies and content to demonstrate team expertise within the Middle East.

What You'll Need:

• Fluency in Arabic (both written and spoken) is essential for effective communication with clients, partners, and colleagues.
• Experience in Brand Performance, Market Research, or related fields within the Middle East is highly preferred.
• A passion for brands, audience & market trends, and understanding their commercial impact in the Middle East, along with exploring new methodologies and data sets.
• Ability to translate research insights into actionable strategies with proven strategic thinking and execution skills.
• Extensive experience with statistical methodologies, measurement, and modeling approaches.
• Strong project management skills, capable of handling multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to collaborate across disciplines and work effectively with diverse teams.
• Experience with social media and search analytics platforms (e.g., Brandwatch, Crimson Hexagon, Sysomos) and DIY research tools (e.g., Qualtrics, Survey Monkey).
• Understanding of Middle Eastern business culture and local practices.

Our Commitment to Diversity and Inclusion

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We’ve adopted a hybrid work model, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this during the interview process.

Landor, a WPP company, is an equal opportunity employer, committed to fostering a respectful culture where everyone feels they belong and has equal opportunities for career growth.

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