Brand Performance Manager

Landor; United Arab Emirates; Hybrid; AED 60,000 - 100,000; Full time

Job summary

Join a dynamic team at a world-leading brand consultancy as a Brand Performance Manager in Dubai. This role offers the opportunity to shape brand strategies through data-driven insights and creative solutions for global brands. Collaborate with a diverse team to deliver impactful projects that connect brand performance to business outcomes. With a commitment to fostering a culture of respect and inclusion, this innovative firm embraces a hybrid work approach, ensuring flexibility and collaboration. If you are passionate about brands and market trends, this role is perfect for you.

Qualifications

• Fluency in Arabic is essential for effective communication.
• Experience in Brand Performance or Market Research is highly preferred.
• Strong project management skills to handle multiple projects.

Responsibilities

• Support strategic efforts in the Middle East, contributing to Brand Performance.
• Analyze data to generate actionable outcomes for strategic decisions.
• Manage execution of Brand Performance projects and deliver insights.

Skills

Fluency in Arabic

Brand Performance

Market Research

Statistical Methodologies

Project Management

Communication Skills

Social Media Analytics

Search Analytics

Tools

Brandwatch

Crimson Hexagon

Sysomos

Qualtrics

Survey Monkey

Job description

Landor is seeking a Brand Performance Manager to join our Dubai studio. Could this be you?

We are Landor.

World-leading brand specialists.

Consulting. Design. Experience.

Connecting business strategy to brand.

Bringing every facet of brand to life.

Creating brand-led experiences for talent & customers.

United in our drive to make a positive difference.

Proudly part of WPP.

We build brands, designed to transform.

Our Landor Group also includes leaders in sonic branding,

workspace & architectural design experts BDG,

and award-winning motion specialists ManvsMachine.

What You'll Do:

1. Support Landor's strategic and creative efforts in the Middle East, contributing to our Brand Performance offering as part of a global function within our design agency.
2. Harness data and insights to develop meaningful brand strategies and designs for a variety of global brands, linking brand to business outcomes.
3. Employ research techniques including quantitative and qualitative methods to answer key business questions related to brand strategy & performance, experience & culture in the Middle East.
4. Manage the execution & delivery of Brand Performance projects to provide actionable insights for strategic brand decisions.
5. Analyze data to generate actionable outcomes and work with senior leadership to develop impactful insights specific to the Middle East.
6. Support the evolution of our offerings to meet client needs in the Middle East and establish processes for successful delivery.
7. Review current consulting offers, recommend improvements, and standardize workflows, approaches, and deliverables.
8. Act as an advocate for Brand Performance, building team credentials through case studies and content within the Middle East market.

What You'll Need:

• Fluency in Arabic (both written and spoken) is essential for effective communication with clients, partners, and colleagues.
• Experience in Brand Performance, Market Research, or related fields within the Middle East is highly preferred.
• A passion for brands, audience & market trends, and exploring new methodologies & data sets to answer client briefs.
• Ability to translate insights into actionable recommendations, demonstrating strategic thinking and execution skills.
• Extensive experience with statistical methodologies across quantification, measurement, and modeling approaches.
• Strong project management skills to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to collaborate across disciplines and work with individuals outside the brand performance team.
• Experience with social media and search analytics platforms (e.g., Brandwatch, Crimson Hexagon, Sysomos) and DIY research tools (e.g., Qualtrics, Survey Monkey).
• Understanding of Middle Eastern business culture and familiarity with local practices and nuances.

Our commitment to diversity and inclusion

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We adopt a hybrid work approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.