Brand Performance Director (Insights and Analytics)

Landor; United Arab Emirates; Hybrid; AED 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Brand Performance Director to lead transformative branding projects in the Middle East and Africa. This role involves leveraging extensive research methodologies and analytical tools to deliver strategic insights and foster client relationships. The ideal candidate will have a proven track record in managing complex research projects and a collaborative spirit, driving commercial growth while mentoring junior team members. Join a dynamic team that values diversity and innovation, committed to making a positive impact in the branding landscape.

Qualifications

• Extensive experience in research methodologies and analytical tools.
• Proven experience leading large, complex research projects.

Responsibilities

• Lead multiple client projects across the Middle East and Africa.
• Manage all phases of market research studies and deliver actionable insights.

Skills

Quantitative Research

Qualitative Research

Statistical Tools

Presentation Skills

Analytical Thinking

Client Relationship Management

Team Leadership

Tools

Conjoint Analysis

Regression Analysis

Cluster Analysis

Brand Valuation

Job description

Landor is looking for a Brand Performance Director to join our Dubai studio. Could this be you

We are Landor.

World-leading brand specialists.

Consulting. Design. Experience.

Connecting business strategy to brand.

Bringing every facet of brand to life.

Creating brand-led experiences for talent & customers.

United in our drive to make a positive difference.

Proudly part of WPP.

We build brands, designed to transform.

Our Landor Group also includes leaders in sonic branding amp,

workspace & architectural design experts BDG

and award-winning motion specialists ManvsMachine.

What you'll do

• Lead multiple client projects, primarily in the Middle East and Africa, leveraging various research methodologies (quantitative and qualitative), statistical tools (Conjoint, Regression, Cluster analysis, Financial Modelling), and strategic frameworks.
• Manage all phases of market research studies, from translating client challenges into research design to developing questionnaires, briefing teams, supervising fieldwork, performing quality checks, analyzing data, and creating actionable insights and reports.
• Develop market/sector and financial forecast models.
• Deliver compelling presentations and recommendations on a variety of branding topics, sharing insights through succinct syntheses and compelling stories.
• Ensure overall deliverable quality, timeliness, and client satisfaction.
• Strategically manage client relationships and projects, including stakeholder management, execution, analysis, vendor management, and team management.
• Lead and mentor junior members of the Brand Performance team across the region.
• Collaborate with cross-functional teams (brand strategists, organizational culture experts, creative designers) to deliver data-driven insights and recommendations.
• Support the development and growth of the Brand Performance offer across topics, markets, and sectors in the Middle East and Africa.
• Drive commercial growth for Brand Performance across the Middle East and Africa region.

What you'll need

• Extensive experience across a range of research methodologies (Quantitative & Qualitative) and analytical tools (Conjoint, Regression, Cluster, Brand Valuation).
• Expertise and demonstrable experience working in the Middle East.
• Current or previous experience working at a CMI or CMK Director level for at a leading market research agency, client-side (corporate or consumer brands), or a business consulting organisation.
• Excellent verbal and written communication skills in English (Arabic speaking is a bonus.)
• Excellent presentation and storytelling skills.
• Exceptional attention to detail.
• A collaborative and team-oriented approach.
• A driven and highly motivated work ethic.
• A willingness to step outside of your comfort zone.
• A strong balance of thought and action, with a passion for understanding client businesses and arriving at strategic, research-backed solutions.
• Analytical and critical thinking skills, with an expert-level understanding of brand and marketing.
• Proven experience leading large, complex research and strategic insights projects.
• Inherent curiosity and innovative thinking, with the ability to see the big picture and explore possibilities with clients.
• Results-focused, data-driven approach grounded in firm strategy.

Our commitment to diversity and inclusion

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#LI-DNI #LI-DNP