Brand Marketing Specialist

Who We Are

GMG is a global well-being company involved in retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sectors such as sport, everyday goods, health and beauty, properties, and logistics. Owned and managed by the Baker family for over 45 years, GMG is a trusted partner for some of the world's most successful brands. Operating across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands in 12 countries, including notable brands like Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What You'll Be Doing

The Brand Marketing Specialist is responsible for developing, executing, and managing marketing strategies to enhance the brand's presence and reputation. This involves working with cross-functional teams to execute campaigns, analyze market trends, and create engaging content. The role also includes monitoring brand performance, conducting market research, and ensuring alignment with overall brand objectives and business goals.

Job Description

• Develop and execute brand marketing strategies and campaigns to increase awareness, engagement, and sales.
• Collaborate with the marketing team to create content across digital, social media, print, and events.
• Monitor and analyze brand performance metrics to optimize campaigns and improve ROI.
• Conduct market research to identify trends, customer insights, and competitors' strategies.
• Design strategies to drive category, brand, and sales growth, focusing on brand equity, awareness, and engagement.
• Implement short and long-term brand and commercial plans, coordinating with cross-functional teams.
• Leverage market intelligence to understand consumer, category, and shopper drivers, addressing knowledge gaps and generating demand.
• Translate business strategies into actionable initiatives with measurable impact.
• Strengthen brand positioning by understanding and leveraging brand identity, vision, mission, and values.
• Manage operational aspects to meet annual targets.
• Analyze various data sources to diagnose performance, risks, and opportunities.
• Support social media community management and analyze web traffic using KPIs.
• Manage marketing projects from start to finish, ensuring timely and budget-conscious delivery, and communicate effectively across the organization.
• Collaborate with product development, sales, and customer service teams to align initiatives.
• Make informed decisions regarding investments to mitigate risks and maximize returns.
• Manage brand assets and oversee their correct usage in all marketing materials.
• Assist in organizing brand events, product launches, and other initiatives.

People Management

This role does not involve direct supervision but requires effective engagement within the function and collaboration across teams. The incumbent contributes operationally and/or through expertise, guidance, and support to align with organizational goals.

Functional & Technical Competencies

• Proactive and initiative-taking.
• Problem-solving skills for handling complex situations.
• Ability to work collaboratively across teams.
• Maintaining confidentiality and discretion.

Technical Skills

• Strong organizational and time management skills.
• Proficiency in Microsoft Office Suite and experience with procurement and financial software.
• Ability to multitask and prioritize effectively.
• High attention to detail and accuracy.