Brand Marketing Specialist

G.M.G INVESTMENT (L.L.C); Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the well-being sector is seeking a Brand Marketing Specialist. This role focuses on developing and executing marketing strategies, collaborating with teams, and conducting market research to enhance brand presence and performance. Ideal candidates will be proactive problem-solvers and team players with experience in marketing, proficient in Microsoft Office and other relevant software.

Qualifications

• Collaborate effectively across teams.
• Proficiency in Microsoft Office and relevant software.
• Strong organizational and time management skills.

Responsibilities

• Develop and execute brand marketing strategies.
• Conduct market research to identify trends.
• Monitor brand performance metrics.

Skills

Proactive and problem-solving mindset

Collaborative team player

Strong organizational skills

Attention to detail

Tools

Microsoft Office

Financial Software

Job description

Secondary School, Intermediate School, Any Graduation

Nationality

Any Nationality

Any

Vacancy

1 Vacancy

Job Description

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The Brand Marketing Specialist is responsible for developing, executing, and managing marketing strategies to enhance and promote the brand's presence and reputation in the market. This role involves working closely with cross-functional teams to execute campaigns, analyze market trends, and develop creative content to engage target audiences. The specialist will monitor brand performance, conduct market research, and ensure all marketing efforts align with the overall brand objectives and business goals.

Job Responsibilities:

• Develop and execute brand marketing strategies and campaigns to increase brand awareness, engagement, and sales.
• Collaborate with the marketing team to create compelling content across digital, social media, print, and events.
• Monitor brand performance metrics and analyze data to optimize campaigns and improve marketing ROI.
• Conduct market research to identify trends, customer insights, and competitor strategies.
• Implement strategies to drive category, brand, and sales growth, including brand equity, awareness, and engagement strategies.
• Articulate and execute short and long-term brand and commercial plans, aligning with business objectives.
• Develop market intelligence to understand consumer, brand, and marketplace drivers, translating insights into actionable strategies.
• Manage operations to achieve annual targets.
• Analyze consumption, sales, and primary research data to diagnose performance and identify growth opportunities.
• Assist with community management for social channels, monitor campaigns, and analyze web traffic using KPIs.
• Manage marketing projects, ensuring timely delivery within budget, and coordinate with cross-functional teams.
• Work with product development, sales, and customer service to align initiatives.
• Make informed decisions around investments to mitigate risks and maximize returns.
• Manage brand assets and ensure consistent usage across campaigns.
• Organize and promote brand events, product launches, and marketing initiatives.

Candidate Profile:

People Management: No direct supervisory responsibilities, but expected to collaborate effectively across teams and contribute operationally or through expertise to meet organizational goals.

Technical & Functional Skills:

• Proactive and problem-solving mindset.
• Collaborative team player.
• Maintains confidentiality and discretion.
• Strong organizational and time management skills.
• Proficiency in Microsoft Office and experience with procurement and financial software.
• Ability to multitask and prioritize effectively.
• High attention to detail and accuracy.

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G.M.G INVESTMENT (L.L.C)

At GMG, we are born to Win. We develop innovative products and experiences to improve lives. Our vision is to inspire success that benefits the world. Headquartered in the UAE, we operate across retail, wholesale, manufacturing, and distribution in the Middle East, North Africa, and Asia, working with global and local brands. We also offer advanced 3PL logistics solutions for seamless operations.