Brand Marketing Manager

Sunset Hospitality Group; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Sunset Hospitality Group is seeking an experienced Brand Marketing Manager for TAPASAKE, overseeing the brand across international locations. The role focuses on elevating dining, leisure and entertainment experiences with campaigns, partnerships and events that reinforce luxury positioning.

The ideal candidate brings 5–7 years in brand marketing within luxury hospitality, a proven record across multiple markets and strong digital, PR and experiential marketing capabilities.

Qualifications

• Minimum 5–7 years of progressive marketing experience in brand marketing roles.
• Strong background in luxury hospitality, lifestyle dining, or premium F&B.
• Proven experience leading campaigns across multiple locations or international markets.
• Deep knowledge of digital channels, social media, PR, events and experiential marketing.
• Ability to craft strategic brand direction and commercially driven campaigns.
• Excellent stakeholder and project management skills, with cross-market coordination.
• English fluency; additional languages are highly preferred.

Responsibilities

• Lead and execute the overall brand marketing strategy for TAPASAKE across all locations.
• Develop integrated annual marketing calendars and campaigns aligned with brand objectives.
• Ensure consistent brand positioning, identity and tone across markets and touchpoints.
• Lead campaigns across digital, social, PR, partnerships, events and activations.
• Collaborate with Operations, F&B, Creative, PR and Digital teams to drive awareness and revenue.
• Support openings, launches, seasonal campaigns and brand initiatives.
• Manage creative briefs and campaign assets.
• Identify strategic collaborations and opportunities for luxury audiences.
• Monitor campaign performance, market trends and competitor activity.
• Manage marketing budgets and resource allocation across markets.
• Maintain strong communication with local teams to execute global strategy.

Skills

Brand marketing

Luxury hospitality

Digital marketing

Event marketing

Stakeholder management

Multi-location experience

English fluency

Job description

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates 111 properties in 26 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.

We are looking for an experienced Brand Marketing Manager to lead TAPASAKE, an international lifestyle concept combining elevated dining, leisure and entertainment, evolving seamlessly from day into night. The Brand Marketing Manager will oversee the brand across its international locations, driving brand strategy, campaigns, partnerships, events and activations while ensuring consistent positioning across all markets.

This is an exciting opportunity for an ambitious, culturally curious and relentlessly creative marketer to help shape the next chapter of TAPASAKE — a brand where Japanese precision meets Mediterranean expression, food, music, design and lifestyle move as one.

Key Responsibilities:

• Lead and execute the overall brand marketing strategy for TAPASAKE across all locations.
• Develop integrated annual marketing calendars and campaigns aligned with commercial and brand objectives.
• Ensure consistent brand positioning, identity and tone of voice across all markets and consumer touchpoints.
• Lead campaigns across digital, social media, PR, partnerships, events and activations.
• Work closely with Operations, F&B, Creative, PR and Digital teams to develop compelling campaigns that drive awareness, engagement and revenue.
• Support new openings, launches, seasonal campaigns and key brand initiatives.
• Manage creative briefs and oversee the development of campaign assets and content.
• Identify strategic brand collaborations, partnerships and opportunities relevant to the luxury lifestyle audience.
• Monitor campaign performance, market trends and competitor activity and provide actionable recommendations.
• Manage marketing budgets and ensure effective allocation of resources across markets.
• Maintain strong communication with local teams to ensure successful execution of the global brand strategy.

Ideal Candidate:

• Minimum 5–7 years of progressive marketing experience, with recent experience in a Brand Marketing Manager or similar role.
• Strong background in luxury hospitality, lifestyle dining, premium F&B, nightlife or luxury lifestyle brands.
• Proven experience managing and developing a brand across multiple locations or international markets is highly desirable.
• Strong understanding of digital marketing, social media, PR, content, events, partnerships and experiential marketing.
• Demonstrated ability to develop both strategic brand direction and commercially driven marketing campaigns.
• Strong creative eye with a good understanding of luxury and lifestyle consumer trends.
• Excellent stakeholder and project management skills with the ability to work across multiple markets and teams.
• Excellent command of English; additional languages are highly preferred
• UAE or international luxury lifestyle hospitality experience is highly preferred.