Brand Marketing Manager

Ziina; Dubai; On-site; AED 240,000 - 320,000; Full time

Benefits offered by this job

Pretty Sweet Package

Flexible Work

Insurance

Office Hours

Educational Stipend

Prime Office Location and Amenities

Job summary

Ziina, a UAE-based fintech brand, is seeking a Brand Marketing Manager to shape the future of its beloved brand in the region. You will own brand initiatives from ideation to live campaigns, balancing strategy and hands-on execution across channels.

You will lead content creators, coordinate with Product, Growth, Partnerships, PR, and Creative, and build repeatable playbooks while staying true to Ziina's voice as it scales in the UAE and beyond.

Qualifications

• 5+ years in brand marketing, preferably in a startup or creative-led business.
• Ability to balance strategy and execution and analyze aesthetics across formats.
• Proven track record coordinating content creators and influencers.

Responsibilities

• Own brand initiatives from ideation to launch and ship across channels.
• Collaborate with Product Marketing, Growth, Partnerships, PR, Social, and Creative.
• Ensure consistency of brand across touchpoints and campaigns.
• Brief and manage content creators; maintain creator relationships end-to-end.
• Turn brand strategy into campaign concepts and briefs for execution.

Skills

Brand marketing

Startup experience

Project management

Content creator management

Influencer work

Cultural fluency (MENA)

AI tools for marketing

Tools

AI tools for content

Job description

About Ziina

Ziina's mission is to bring financial freedom to every person in the Middle East. We are building MENA's consumer and SMB financial platform, starting with a peer-to-peer and merchant wallet. Our team have backgrounds from Apple, Uber, Stripe, Klarna, Revolut, Yandex, and Nubank. Ziina's payments volumes have grown by 10x YoY for the last two years. The team have built a product that is beloved by the UAE with a 4.8 star rating in the app store and is the recipient of 8 international design awards, including the Red Dot Award and the UX Design Award.

Our last round was a $22 million Series A from top-tier investors globally including Altos Ventures, Fintech Collective, Activant, Long Journey Ventures and Y Combinator. Our angel investors include early employees and executives at Revolut, Stripe, Venmo, Brex, Checkout.com, Notion, and Deel.

The Role

Ziina is looking for a Brand Marketing Manager to help define the future of one of the region's most loved brands.

This is a rare moment to join. Our brand strategy is being sharpened, a refresh is on the way, our consumer product is launching in full force, and the biggest campaigns in Ziina's history are ahead of us. The foundations are set. What we need now is someone who can build on them — someone who treats the brand as a system to be designed, not a queue of deliverables to be shipped.

You'll own brand initiatives from the first idea to the moment they're live in the world, and you'll be trusted with the judgment calls in between: what we say yes to, what we walk away from, and what "unmistakably Ziina" means at every touchpoint. You'll move fluidly between strategy and execution — writing the brief in the morning, reviewing the creative in the afternoon — and you'll raise the bar on both.

As a Brand Marketing Manager at Ziina you will:

• Own brand initiatives from first idea to launch: write the brief, set the timeline, align the teams involved, and ship the work

• Support integrated campaigns with Product Marketing, Growth, Partnerships, PR, Social, and Creative — one brief, one story, every channel

• Keep the brand consistent across every touchpoint: review social content, campaign assets, partner materials, and in-app copy, and fix what's off

• Work across all 7 C's: content, campaigns, creative direction and identity, culture, creators, community, and events

• Brief and manage content creators: choose them, write the brief, review the work, and own the relationship end to end

• Follow trends daily and decide which ones Ziina joins — then move fast when we do

• Test ideas small before scaling them: run the experiment, read the results, then put budget behind what works

• Build repeatable formats, templates, and playbooks so good work doesn't start from zero every time

• Turn brand strategy into campaign concepts, content direction, and briefs that teams can execute

• Give clear, direct feedback to designers, writers, creators, and agencies

Key skills and characteristics

• You have 5+ years in brand marketing, with at least some of them at a startup or creative-led business where you built things rather than inherited them

• You balance strategy and execution without treating either as beneath you — you can write the strategy doc and also notice the kerning

• You have good taste and strong judgment: you know what "good" looks like across formats and platforms, you can explain why, and you can defend it in a room

• You're a strong project manager: multiple workstreams, many stakeholders, moving deadlines — and the details still get handled

• You've briefed and managed content creators and influencers, and you know how to get work that feels native to the creator and still unmistakably Ziina

• You're culturally fluent across MENA and global internet culture, and you can tell the difference between a moment worth joining and a trend that will age badly

• You test before you scale: you'd rather prove an idea with a small, fast experiment than bet the quarter on a hunch

• You think in systems: when you solve a problem twice, you build the playbook so no one has to solve it a third time

• You live in, or are willing to move to, the UAE

What would amaze us

• You've run campaigns across both consumer and business audiences and understand how one brand can serve two worlds without diluting either

• A proven track record of orchestrating viral moments or high-performing niche posts (for yourself or a brand), with examples

• You’ve shown up as the voice of a brand through proactive engagement that created buzz and word of mouth

• Experience working on a brand with a strong community or cultural presence

• An eye for design, aesthetics, and visual storytelling (you notice details and you care about craft)

• A portfolio or social accounts you’ve helped grow or shape

• Practical, proven use of AI tools to scale content output (drafting variations, tightening copy, repurposing, or pulling insights), without losing voice and taste

• A genuine interest in the intersection of culture, creativity, and technology

• Experience in fintech, consumer apps, or fast-growing startups

• Practical, proven use of AI tools to speed up creative workflows without compromising taste or brand quality

• A genuine interest in the intersection of culture, creativity, and finance — and a perspective on what a Middle Eastern brand can mean to the world

Our Perks

• Pretty Sweet Package: We offer an above-market compensation package in the form of a base salary plus equity. Since income tax is 0% in Dubai you get to keep every penny (or fil).

• Flexible Work: Our team is all based in Dubai, but hours at Ziina are flexible and employees can work two days from home and work remote for up to one month every year.

• Insurance: We offer competitive medical, dental and vision insurance for employees and dependents through our provider, Allianz.

• Office Hours: We've set up recurring office hours with early employees and executives at the top technology companies globally to advise us across company functions: engineering, product, design, and growth.

• Educational Stipend: We cover the costs of whatever courses, books, or programs any team member chooses to take in pursuit of leveling up.

• Prime Office Location and Amenities: Our HQ is located in the heart of Dubai's financial district (DIFC). Our office space includes various amenities, including ergonomic workstations, phone booths, meeting rooms, and a pantry, and is a five minute walk away from dozens of eateries, cafes and restaurants in the heart of the DIFC.