Brand Marketing Associate

Kcal World; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Associate to lead marketing activities from concept to execution. This role involves collaborating with creative and commercial teams to enhance e-commerce lead generation and effectively promote the brand. The ideal candidate will possess strong analytical skills to evaluate customer experiences and optimize marketing strategies. With a focus on data-driven insights, you'll be instrumental in shaping the annual marketing strategy and implementing cutting-edge digital campaigns. Join a dynamic environment where your creativity and passion for marketing can thrive and make a significant impact.

Benefits

Medical Insurance

Annual Airfare

Qualifications

• 4-5 years of experience in digital marketing and e-commerce brand management.
• Proficiency in website analytics and ad-serving tools.

Responsibilities

• Develop annual marketing strategies and campaign calendars.
• Collaborate with teams to optimize user experience on e-commerce sites.

Skills

Digital Marketing

E-commerce Management

Data Analysis

A/B Testing

Social Media Automation

Conversion Optimization

Education

Bachelor's in Marketing

Diploma in Marketing Communications

Tools

Google Analytics

Meta Business Suite

Google Ads

Adjust

Appsflyer

Job description

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s / he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities :

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
• Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.

Experience in :

• Designing and conducting A / B tests on web funnels and apps.
• Tracking and data analysis.
• Deep linking for app and web marketing.
• Data integration and comprehensive reporting.
• Advertising management for various platforms.
• Social media automation to streamline content posting and engagement.
• In-app advertising to reach users directly within mobile apps.
• Retargeting to re-engage users and boost conversions.

Professional Requirements :

• Bachelor's / Diploma in Marketing / Marketing Communications or a related discipline.
• Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
• Demonstrable experience leading digital brands in an e-commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A / B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.
• Understanding and practical experience with MMM and MTA concepts and tools.
• Ability to interpret and apply MMM and MTA results to improve marketing performance and budget allocation.
• Proficiency with Google Analytics, Mixpanel or similar.
• Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.
• Familiarity with Freshworks (desirable).
• Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Interpersonal Requirements :

• Creative, innovative, and tech-savvy.
• A high level of initiative & proactivity.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.

Package :

Salary : AED 14,000 / Month for the first 6 months and AED 16,000 thereafter

Additional Benefits : Medical & Annual Airfare for self