Brand Marketing Associate

Kcal World; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A dynamic food and beverage company in Dubai seeks a Digital Marketing Associate to lead marketing activities from concept to execution. The ideal candidate will drive e-commerce growth and optimize user experience through data-driven strategies. Key responsibilities include developing annual marketing strategies and collaborating with internal teams. A bachelor's in marketing and 4 to 5 years of digital marketing experience are required. The role offers a competitive salary and a vibrant work environment.

Benefits

Free lunches

Medical benefits

Annual airfare for self

Qualifications

• 4 to 5 years of experience in digital marketing and e-commerce brand management.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools.

Responsibilities

• Develop the annual marketing strategy and campaign calendar.
• Collaborate with agencies and vendor partners.
• Evaluate emerging technologies for adoption.

Skills

Analytical skills

Creative thinking

Data-driven decision making

Experience with A/B testing

User experience optimization

Education

Bachelor's / Diploma in Marketing / Marketing Communications

Tools

Google Analytics

Meta Business Suite

Google Ads

Freshworks

Adjust

Job description

Overview

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Responsibilities

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
• Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.

Experience

• Designing and conducting A / B tests on web funnels and apps.
• Tracking and data analysis.
• Deep linking for app and web marketing.
• Data integration and comprehensive reporting.
• Advertising management for various platforms.
• Social media automation to streamline content posting and engagement.
• In-app advertising to reach users directly within mobile apps.
• Retargeting to re-engage users and boost conversions.

Professional Requirements

• Bachelor\'s / Diploma in Marketing / Marketing Communications or a related discipline.
• Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
• Demonstrable experience leading digital brands in an e-commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A / B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.
• Understanding and practical experience with MMM and MTA concepts and tools.
• Ability to interpret and apply MMM and MTA results to improve marketing performance and budget allocation.
• Proficiency with Google Analytics, Mixpanel or similar.
• Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.
• Familiarity with Freshworks (desirable).
• Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Interpersonal Requirements

• Creative, innovative, and tech-savvy.
• A high level of initiative & proactivity.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.

What We Bring to the Table

• A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
• An inclusive, collaborative community, where your voice will be heard, and you’ll have the opportunity to fuel your creative journey.
• The ability to really make a difference with your ideas – we’re a purpose driven company.
• A modern office environment designed to foster inspiration, creativity, and teamwork.
• A talented team of super smart (but humble) people.
• A culture committed to innovation, openness, humor, respect & motivation.

Who We Are & What We’re About

At Kcal we’re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset – YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.

No one does it alone and there’s nothing wrong with asking for help when it’s needed. We want everyone at Kcal to feel like they’re part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.

At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.

Ethos : Trust & Accountability

Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it’s important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that we can excel.

Health & Lifestyle

We walk the talk. We’re passionate about making the world a healthier place – one meal at a time! We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.

Package

Salary: AED 14,000 / Month for the first 6 months and AED 16,000 thereafter

Additional Benefits: Medical & Annual Airfare for self

Job Details

• Job Type : Full-time (Monday to Friday)
• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Food and Beverage Services

Note: This description is derived from a broader listing and contains organization-specific language and referrals that may appear on various pages.