Brand Manager Winston + GTR

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Please, apply till May 2nd

Brand Manager Winston + GTR

You will be working closely with the Group Brand Manager, who is a key member of the GTR Brand Marketing Team, responsible for developing, coordinating, and executing activation programs and campaigns for assigned brands and regions globally (over 100 countries). They will ensure brand equity-building programs are planned and executed according to JTI standards, covering limited edition packaging, special packaging, new launches, and campaigns.

The role involves collaborating with GTR M&S teams (central & regions) to meet deadlines and budget constraints, as well as coordinating with JTI Global Brand Groups to align plans and activities. You will also manage external creative agencies and contribute to the development of in-store and smoking lounge activation strategies, under the supervision of the Consumer & Trade Marketing Group Manager.

Position:

The Brand Manager Winston + GTR will be responsible for:

• The assigned brands, to develop exclusive Global GTR Limited Edition packaging, and other specific packaging where relevant, building on the Brand Group concepts, and ensuring that each concept is bringing novelty and excitement within GTR. It includes pack and carton design developments, from design to artwork, working closely with R&D, and liaising with portfolio and GBS for PLM management. It requires liaising with the markets and agreeing on the launch plans.
• In close collaboration with the regional marketing teams and IKAM teams, to create or adapt the activation concepts for the Limited-Edition packs / specific SKUs, by finding innovative and exciting ways to engage with consumers and bring the concepts to life, building on the latest retail and consumers trends. The scope includes the development of all the POSM designs, as well as technical drawings and prototype production. For each promotion, release a full GTR toolkit covering the total project scope. Each promotion has to be managed in a cost-efficient way and with a focus on quality.
• For the assigned brands, upon each HQ new brand world release, develop all new GTR communication materials, and develop the relevant GTR rejuvenation toolkit. In addition, work closely with the Merchandising Manager to develop new designs for the GTR merchandising units, providing options for all GTR markets (branded and unbranded).
• Brand custodian role for the assigned brands, ensuring the respect of the guidelines in all GTR markets and smoking lounges. This includes periodic checks on execution in the market and coaching roles on improvements to meet agreed brand standards.
• Support the assigned markets and provide solutions to GTR Consumer Activation Managers.
• Manage the budget for the assigned projects.

Within 12 months you will:

• Develop your career in a multi-national environment.
• Increase your knowledge about the Travel Retail industry.

Requirements:

• University degree in Marketing, Business, or related field.
• 3-5 years of commercial and/or brand marketing experience in an international FMCG environment.
• Experience in Brand Activation and market experience is a plus.
• Fluent in English (both written and verbal); additional languages are an advantage.
• Proficient in Excel and PowerPoint.
• Brand Communication (ATL/BTL).
• Process and project management.
• Strong decision-making, analysis, and problem-solving abilities.
• Brand & portfolio management.
• Consumer marketing knowledge.

What to expect:

• Opportunity to work in an open atmosphere in a modern office with a team of various backgrounds and experiences.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.