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A leading international healthcare company is seeking a Brand Manager for its UAE office. The role involves developing marketing strategies for a diverse portfolio of pharmaceutical products. Successful candidates should have significant marketing experience in the Gulf region, possess strong communication skills, and be able to drive growth in emerging markets.
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Vacancy
1 Vacancy
Job Description
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader that is creating breakthrough science to improve people s health. We re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your true self, and live a full life. You will have access to:
Career development with an international company where you can grow your dream career.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies by Fortune.
A company recognized as one of the best big companies to work for and the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity - Brand Manager- GEM & Levant
This position works out of our UAE office in the Established Pharmaceutical division.
About Established Pharmaceuticals We are committed to bringing the benefits of our trusted medicines to more people in the world s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines covers multiple therapeutic areas, including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.
What You'll Do-
Strategic Planning
Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit, and market share position for assigned products.
Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.
Perform sales and investments forecasting and budgeting: plan, update, and track on monthly basis.
Use monitoring data to feedback and propose strategic planning/tactics.
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product.
Project Management
Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.
Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
Design training programs target to consistently upgrade sales team s professionalism in personal and group selling of focused products.
Ensure timelines are met and financial results are maximized.
Cost Control & Monitoring
Constantly assess effectiveness of tactical initiatives implementation.
Measure customer response/effectiveness.
Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
Monitor KPI s (sales, market share, profitability).
Get data to feedback and propose strategic planning/tactics adjustments.
External Customer Development
Conduct joint field calls with sales team to provide assistance, analyse customer needs, market trends and competitive information.
Develop a deep understanding of customer needs & market trends.
Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
Required Qualifications:
A basic degree in pharmacy, veterinary or medical sciences
MBA in marketing is an advantage.
Digital & MCE marketing experience is an advantage.
Minimum of 5 years Sales / Marketing experience within the Pharma industry with at least 2 years of experience in the Marketing managing Gulf and Emerging markets.
Experience in marketing Consumer Healthcare products including DTC & ATL activities/campaigns.
Experience with initiating digital marketing activities/campaigns.
Strong sales / marketing track record.
Fluent English (proficient in verbal and written communication). Arabic language is a plus.
Excellent presentation skills.
Good knowledge of computer-based programs including of Excel and Power Point.
Must be driven, a team player and possess strong business acumen and interpersonal skills.
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