Brand Manager - Face Cleansing/Lip MENA

Beiersdorf; Dubai; On-site; AED 220,000 - 350,000; Full time

Job summary

Beiersdorf, a leading consumer goods company, seeks a Brand Manager for NIVEA and Labello in the Middle East. This role involves driving market share and profitability through strategic marketing execution, data analysis, and cross-functional collaboration to achieve business KPIs.

Qualifications

• Minimum 5 years of experience in FMCG brand management.
• Proven expertise in market insights analysis.
• Experience managing brand budgets end-to-end.

Responsibilities

• Drive revenue and market share for NIVEA Face Cleansing and Labello.
• Develop and execute annual marketing plans.
• Lead category data analysis and convert insights into strategies.

Skills

Analytical Skills

Marketing Planning

Brand Management

Commercial Execution

Education

Bachelors degree in Marketing

Tools

Nielsen

Job description

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

• Drive revenue market share and profitability for NIVEA Face Cleansing and Labello across the Middle East.

• Develop and execute annual marketing plans launches and relaunches aligned with long-term business strategies.

• Lead category data analysis (retail audit research) and convert insights into actionable strategies.

• Build best-in-class consumer communication and influencer campaigns by working closely with global and local agencies.

• Collaborate with cross-functional teams including Sales Shopper Marketing Media eCommerce Finance and Supply Chain to deliver business KPIs.

• Manage marketing budgets effectively and monitor performance of brand initiatives.

• Ensure product supply and operational excellence across end-to-end category processes.

Your Profile

• Bachelors degree preferably with a focus on Marketing.

• Minimum 5 years of experience in FMCG brand management with a strong emphasis on commercial execution.

• Proven expertise in marketing planning market insights analysis (especially using Nielsen) and budget management.

• Strong analytical skills with the ability to break down market share pricing assortment and competitor positioning by channel.

• Hands-on experience in developing and executing communication plans and activation strategies.

• Demonstrated ability to manage brand budgets end-to-end including planning reporting and alignment on deviations.

• Collaborative mindset with experience working closely with trade marketing sales and supply chain teams.

• Execution-driven with a strategic outlook; able to lead key projects while delivering business KPIs.

Required Experience:

Manager